Pedro Fernandez

I am a specialist in CRM database management and analysis and Business Intelligence tools (Power BI, Looker Studio, BI Builder, Power Query). Experienced in the use of SQL language and Power Query for segmentation and reporting. My focus is on transforming data into measurable strategies, through the creation of interactive dashboards, AI supported analysis, segmentation and visualization of information for data-driven decision making. I have also worked with spreadsheet tools (Excel & Google sheet) for the creation of templates, management systems, budgeting, segmentation, modeling and data cleansing. I am characterized by an orderly, reliable and creative work style, with enthusiasm for providing clear and effective solutions that connect analytics with tangible results for sales and marketing teams.