Pedro Camargo Marques de Oliveira Marketing Manager at Uber for Business

Marketing Manager

Uber for Business

Jan 2024 - Current (2 years 10 months)

At Uber for Business, I lead B2B ABM campaigns for SMB, Mid-Market, and Enterprise clients in Brazil across multiple industries. My role includes managing multi-channel campaigns, organizing branded events, executive roundtables, and close collaboration with Sales to generate leads, demand, engagement, and pipeline growth.

• Planning and execution of 20+ branded events and executive roundtables across Brazil
• Development of growth strategies for key accounts to boost upsell and retention
• Pipeline growth and deal acceleration through highly targeted ABM campaigns
• Manage advertising and event agencies, ensuring brand consistency and ROI
• Launch of relationship-building initiatives tailored to stra

Senior Marketing Specialist

Truelogic Software

Feb 2022 - Jan 2024 (2 years)

At Truelogic Software, a provider of premium nearshore software development for U.S. companies, I led omnichannel and ABM campaigns to generate brand awareness, qualified leads, and pipeline growth.

• Launched paid ad campaigns across Google, LinkedIn, Meta & X, improving lead quality and reducing CPL.
• Planned and managed webinars, sponsorships, and events to drive brand visibility and lead generation.
• Developed email nurtures and landing pages on HubSpot to support ABM and inbound strategies.
• Implemented marketing automation workflows to streamline lead nurturing and handoff to Sales, closely collaborating with the sales team to align marketing and sales operations, which improved lead handoff processe

Senior Marketing Specialist

QAD Inc

Oct 2020 - Feb 2022 (1 year 5 months)

QAD Inc. is a global SaaS provider of ERP and other enterprise software solutions for manufacturing companies. I led all marketing initiatives of QAD in Brazil, reporting directly to LATAM and Global marketing leaders.

• Implemented SEO and UI/UX improvements to increase website traffic and user engagement
• Translated and adapted global content for the Brazilian market, ensuring brand alignment
• Planned and managed sponsorships, webinars, and industry events to generate demand
• Executed email marketing campaigns using Adobe Marketo to engage key accounts
• Launched lead generation and brand awareness campaigns on LinkedIn and Google
• Managed QAD’s social media presence to strengthen brand aw

Digital Marketing Specialist

Cognizant

Jan 2019 - Oct 2020 (1 year 10 months)

Cognizant is one of the world’s leading IT services and consulting firms. During my nearly two years with the company, I contributed to multiple digital marketing and data-driven projects for major clients, including the pharmaceutical giant MSD, 3M, and Univar Solutions.

• Conducted SEO audits and implemented UI/UX enhancements for better digital performance
• Ensured data governance compliance, maintaining accuracy and integrity of data elements
• Developed performance reports and dashboards to deliver actionable insights to clients
• Created and optimized email marketing campaigns using Salesforce Marketing Cloud
• Supported media planning across digital channels, aligning strategy with client goals

D

Digital Marketing Specialist

Jan 2018 - Dec 2018 (1 year)

Selected for a one-year Work Exchange program under AIESEC’s Global Talent initiative, I was chosen from a global pool of candidates to work on-site in Vancouver at POWESHiFTER — a digital agency then managing marketing efforts for clients such as TELUS, Energizer, Deloitte, Colligo, among others.

• Executed paid ad campaigns across LinkedIn, Facebook, and Instagram to support client acquisition
• Conducted SEO audits and recommended UI/UX improvements to enhance website performance
• Launched and optimized paid search campaigns using Google Ads to drive qualified traffic
• Managed social media content and scheduling to increase client visibility and engagement
• Created and analyzed performance repor

Z

Marketing Analyst

Zibordi Consultoria em Alimentos

Jan 2016 - Dec 2017 (2 years)

Zibordi is responsible for food safety, microbiology, and hygienic-sanitary control in Brazil for some of the world's leading hotel brands, including Blue Tree, Bourbon, Intercontinental, and Tivoli Mofarrej.

• Analyzed web performance using Google Analytics and created optimization reports, guiding strategy.
• Developed and executed email marketing campaigns and telemarketing initiatives for client outreach.
• Managed LinkedIn and Facebook channels to increase brand visibility and customer engagement.
• Launched and managed lead generation campaigns across Google, Facebook, and LinkedIn.
• Built and managed Zibordi’s website to enhance digital presence and lead conversion.
• Collaborated with the fi

Marketing Intern

brMalls

Feb 2015 - Jan 2016 (1 year)

One-year Internship Program at brMalls (now ALLOS), the largest shopping mall company in Latin America. I supported the marketing team at Shopping Jardim Sul, working across digital, events, and administrative functions.

• Collaborated on the development of the Shopping Jardim Sul mobile app (Android & iOS)
• Acted as the primary contact between store managers and the mall’s marketing team
• Supported the planning and execution of on-site events and promotional campaigns
• Managed Shopping Jardim Sul’s presence on Facebook, Instagram, and Twitter
• Opened and processed payment orders using the Oracle platform
• Contributed to the sales team by developing call scripts and nurturing leads through

Pedro Camargo Marques de Oliveira

About

Detail

Timeline

Résumé

Pedro Camargo Marques de Oliveira

About

Detail

Behavioral traits