Pedro Berriel Sosa Sales & Business Development Director

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Regional Director LATAM

Nidec - Control Techniques Americas

Mar 2018 - May 2024 (6 years 3 months)

I am responsible to take care of Region with a Revenue of 8 M. Our strategic plan is to have a growth of 15% until reach 20 M by 2025. I have under my supervision three Area Sales Manager, Controller and a Inside Sales crew besides our Support department shared with other regions. Main KPI to follow up and present results are EBIT and Total Revenue. Forecast Meeting every quarter with Board and President Company from Uk.

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General Manager

Power Electronics Mexico

Jan 2010 - Oct 2017 (7 years 10 months)

I was in charge to create the company from zero up to have a revenue on 2015 of about 8MUSD. Having a total of 20 people working in the company. Having business mainly in the O&G, Mining, W&WW and Cement segments. During my time we sold just in one year (2014) around 50 medium voltage drives for the Mexican market even more than companies like ABB or Siemens.

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Business Unit Manager – Drives

Automation Products

Jun 2005 - Dec 2009 (4 years 7 months)

Focused on the channel development to create a reliable distributor network with a revenue of 8MUSD in 2009. Working mainly on P&P, F&B and Manufacturing business to specify our drives. I initiate a local OEM policy to cover in the main applications like Fans, Compressors and Pumps,

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Technical Service Manager

Atlas Copco Mexicana, S.A. de C.V.

Apr 2004 - May 2005 (1 year 2 months)

CT Service Department Mexico City Technical Service Manager I was in charge to provide all the technical support for the engineering service staff. I was focused on electrical/electronic issues on compressors. I was the link between the factory technical support and clients with specific complains about the measure performance of the machines. As well I was the instructor for all the electrical matters for all technicians in the company.

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Construction Manager (Electrical

Japan Gas Turbine Ltd.

Oct 2002 - Sep 2003 (1 year)

Chihuahua III Project / Transalta Energy Corp. Juarez, Mexico Construction Manager (Electrical and Instrumentation) My main task was to have the project on time and according with engineering specified in the contract with the client. In many cases I raised complaints against subcontractors and suppliers to keep in track and on time the main guidelines of the project.

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Leader Supervisor & Loopchek Leader

Alstom Power México, S.A. de C.V.

Jul 2001 - Aug 2002 (1 year 2 months)

Valle de México Repowering Project / Comisión Federal de Electricidad México City Electrical Leader Supervisor & Loopchek Leader

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I&C Supervisor

Atlas Copco Mexicana, S.A. de C.V.

Jul 1994 - Feb 1999 (4 years 8 months)

Compressor Technique Division Mexico City Product Engineer AIF My first job after I finished university. I started making copies, sending faxes, and preparing drawings for the Oil-free compressor business unit. During my last year, I took the responsibility for the Electronics products of the unit like monitoring systems for energy saving and VSD Compressors.

Pedro Berriel Sosa

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