Pedro Growth & Digital Performance | Retail Media | Data-Driven Marketing |

E-commerce Performance Manager

Stanley Black Decker Inc

Sep 2023 - Current (3 years 2 months)

• Leadership of retail media and content strategy for 4 brands across 6 marketplaces (Amazon, Mercado Livre, Shopee, Casas Bahia, Magalu, TikTok Shop), managing 5,000+ SKUs and overseeing performance media and content agency operations for e-commerce.
• Double-digit YoY e-commerce revenue growth while reducing total media investment by xx% through channel mix optimization, disciplined budget governance, and a rigorous test-and-learn approach across launches, always-on, and seasonal campaigns.
• Tripling Amazon Ads ROAS in two weeks by identifying CPC inefficiencies through a breakeven formula analysis; challenged agency assumptions and introduced a per-product ROI tracking system weighted by contribution margin.
• Recovery of

Founder

MCD Meu Consultório Digital

Sep 2016 - Current (10 years 2 months)

Digital agency and business consulting for the medical class and other health professionals.

Responsible for all services of the startup company, since customer acquisition and relationship until the execution of Search Engine Marketing, Social Media Marketing, Public Relations, Digital Design, Web Design and Email Marketing.

Growth Marketing Manager

Paramount

Feb 2021 - Aug 2023 (2 years 7 months)

Regional Growth Strategy: Spearheaded the consumer growth strategy across LATAM for the DTC subscription streaming service, managing an annual media budget of> US$ 30 million.
• Omnichannel & Media Orchestration: Led full-funnel digital activation across Google, Meta, TikTok, Amazon, Roku, and programmatic platforms, managing media agencies, creative governance, and campaign execution.
• Performance & LTV Optimization: Built and scaled test-and-learn frameworks across multiple countries, using CPA, ROAS, LTV, and trial-to-churn metrics to drive sustainable subscriber acquisition.
• Strategic Partnerships (JBP): Negotiated and executed Joint Business Plans (JBPs) with Google and Amazon, securing incremental media value, str

Online Marketing Manager

Storytel

Jul 2019 - Feb 2021 (1 year 8 months)

• Go-to-Market & Acquisition: Designed the go-to-market strategy for Storytel in LATAM, delivering a +24.5% YoY subscriber growth through integrated paid media, SEO, CRM, and conversion rate optimization (CRO).
• Retention & CRM Automation: Implemented advanced CRM automation and behavioral segmentation models (Braze) to increase trial-to-paid conversion rates and user lifetime value (LTV).
• Funnel & Product Optimization: Partnered with analytics and product teams to optimize the user journey, improve app store performance, and build personalized content discovery funnels.

Head of Sales - Brazil

ROI Hunter

Mar 2017 - Jul 2019 (2 years 5 months)

Head of Sales of ROI Hunter (Facebook Marketing Partner) in Brazil
• Evangelization of direct advertisers and agencies regarding the need for having a platform to automate and optimize performance campaigns on Facebook.
• Identification, contacting, product demonstrations, following-ups, negotiating, and deals closing.
• Sales forecasting and pipeline management.
• More than 48 deals closed over the last 28 months helping revenue in Brazil grows 210% YoY in 2017 and 40% in 2018.

Sales Manager

dunnhumby

Jun 2015 - Aug 2016 (1 year 3 months)

Sociomantic from dunnhumby - Programmatic media advertising platform
• New business development with direct advertisers and agencies.
• Sales Forecasting and pipeline management.
• Regional mobile expert.
• Exceeded all quarterly sales targets.

Account Executive

dunnhumby

Jul 2014 - May 2015 (11 months)

• Customer relationship and account management of programmatic media (RTB) advertisers.
• Planning, optimization, analysis, up-selling, cross-selling and post-buying of programmatic media campaigns for the full funnel, including FBX.
• Maintenance of an active pipeline of forecasted sales to meet quota objectives, achieving 27% of increase in revenue YoY.
• Experience with Retargeting and CRM campaigns.

Account Strategist - Large Costumer Services

Google

Aug 2012 - Jun 2014 (1 year 11 months)

• Consulting in online advertising for performance and branding objectives, supporting Google's large customers from the Media & Entertainment industry, among others.
• Planning, pitching, implementation, and analysis of branding and performance campaigns.
• Support for customers and agencies in order to enhance KPIs, analyzing, and providing insights to them (Lifetime value, traffic/audience increase, and business opportunities identification).
• Team's Mobile advertising advisor.

Digital Media Coordinator

Zoomcombr

Jan 2012 - Jun 2012 (6 months)

• Supervised the high-performance team.
• Responsible for managing the KPIs of 16 product categories of e-commerce.
• Collaborated in the standardization of operating procedures within the performance area.

Marketing Analyst

Americanascom

Jun 2011 - Nov 2011 (6 months)

• Result and goal-oriented.
• Online Marketing Performance Management: search engines (Google, Bing e Yahoo) and price comparison engines (Buscapé, Shopping UOL, Já Cotei, etc).
• Google Adwords Qualified Individual.
• Daily usage of Web Analytics software.
• Creation of effective and relevant text ads.
• Headed the interaction with the search engine marketing agency (PPC Area).
• Headed the interaction with the Commercial department.
• Engaged in Search Engine Optimization projects.
• Development of trade partnerships.

Marketing Trainee

Americanascom

Jan 2010 - Jun 2011 (1 year 6 months)

• Performance management of sale channels such as, Google, Bing and Yahoo and comparison price sites such as, Buscapé and Shopping UOL (In-House).
• Responsible for developing, managing and optimizing campaigns on Google Adwords.
• Analysis of KPIs and design of action plans for continuous improvements of results through the PDCA method.
• Establishment, maintenance and enhancement of the daily reports.

Pedro

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Pedro

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