Payal Parmar

Payal Parmar

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Detail

Data Analyst || 3+YOE || PYTHON || Excel || SQL || POWER BI || TABLEAU ||
Karnataka, India
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Full-time jobs

Timeline

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Résumé

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  • Landmark Group
    CRM Data Analyst
    Landmark Group
    May 2024 - Current (2 years 1 month)
    Designed interactive Power BI dashboards using SQL and Python to track monthly weekly and yearly performance of the Shukran Loyalty Program. Delivered key CRM insights on KPIs like ATV, AMS, and PF, enhancing engagement and retention for 30M+ members across Landmark Group brands. Built real-time KPI dashboards for the ADCB Cobrand Credit Card launch, driving data informed decisions on customer growth, loyalty, and transactions. Conducted segmentation and BIN analysis across UAE, KSA, Oman, Bahrain, Jordan, Kuwait, and Qatar, delivering actionable revenue and customer insights to regional bank partners. Tracked customer progression through Shukran tier upgrades, analyzing app installs, revenue, and engagement across target vs. control groups
  • DBS Bank
    Credit Risk Analyst
    DBS Bank
    Dec 2022 - Mar 2024 (1 year 4 months)
    Coordinated with credit bureaus by sending user details for comprehensive credit assessments. Worked on data cleaning, transformation, and shaping, conducted descriptive analysis, and generated insights and recommendations based on findings in SAS and SQL. Prepared Credit Risk Mater files as Origination Master, Performance Master, Customer Master, and Bureau Master files to combine and design data models for daily MIS reports and ad-hoc analysis support. Delinquency and default analysis looks at the number of accounts that are delinquent or in default. This analysis provides insights into credit risk and helps issuers identify potential problem accounts. Regularly reassessed user profiles to adapt to changing credit behaviors and market con
  • A
    Analyst
    Sep 2021 - Dec 2022 (1 year 4 months)
    Conducted ad-hoc analyses to support business decisions related to local logistics, customer behavior, and workforce management. Developed Excel-based dashboards and reports to track operational KPIs such as delivery time, order volume, and Dasher (driver) performance. Cleaned, transformed, and validated raw data to ensure accurate and timely reporting. Collaborated with internal teams to automate reporting processes and enhance data visibility for leadership. Monitored key metrics such as total orders placed, orders completed, and open issues related to deliveries. Exported data into Excel to prepare daily and weekly reports as per team or client requirements.
  • G
    Lead
    Girnar Care
    Jul 2020 - Sep 2021 (1 year 3 months)