Paulina Ruiz Business Development Analyst

Business Development and Marketing Analyst

DREAM Uni

Jun 2021 - Current (5 years 1 month)

● Develop the financial model including user, revenue, and cost projections until September 2022 ● Prepare presentation for finding investors and raising $500,000 by November 2021 ● Designed launch feedback collection strategy for a projected 100,000 users in the first year and secured a $50,000 grant for data analysis tracking in Mixpanel ● Created website redesign proposal, new Instagram social media strategy, and web app product demo

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International Mentorship & Orientation Committee Member

International Business Students' Association

Jan 2021 - Current (5 years 6 months)

● Plan inter-club 'family' system for 110+ members to encourage virtual integration between committees ● Mentor two incoming international students to facilitate their transition to college

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Internal Events Committee Member

Wharton Women

Jan 2021 - Current (5 years 6 months)

● Plan monthly virtual events for 90+ members to encourage club collaboration between committees ● Coordinate inter-club coffee chats to facilitate integration of new and existing members

ACT Math Tutor and College Counselor

sat

Oct 2020 - Current (5 years 9 months)

● Teach 17+ clients from all over Latin America and help them increase their scores by over 35% ● Develop client specific comprehensive college application plans, starting with creating a major/university list to applying and achieving admission to three top 25 and four top 100 universities in the UK

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Management and Marketing Intern

Johnson and Johnson, Inc

Aug 2017 - Jun 2018 (11 months)

Created a plan for decreasing the office environmental footprint in the J&J Offices in Bogotá and presented to the office executive team ● Researched the baby lotion market in Colombia, focusing on main competitors, and presented marketing strategies regarding brand differentiation for J&J Baby Lotion in Colombia LEADERSHIP & EXTRACURRICULAR EXPERIENCE

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Leader

Sep 2015 - Jun 2019 (3 years 10 months)

● Redesigned the existing government sponsored program aimed at helping 30+ adults from vulnerable areas in Bogotá pass the Colombian high school graduation exam ● Created and taught science lesson plans and actively reached out to teachers at Colegio Nueva Granada to develop engaging weekly interactive science experiments

Paulina Ruiz

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