ASSOCIATE MARKETING MANAGER
TerumoBCT
Sep 2018 - Oct 2020 (2 years 2 months)
• Successfully launched clinical omnichannel campaigns, resulting in significant increase of 237% in lead generation, and established efficient lead management processes to optimize campaign effectiveness. • Developed and implemented effective sales tools, messaging, pathways, and talking points, equipping commercial team with necessary resources to engage with prescribers and drive business growth. • Led congress presence, partnering with Medical Affairs and Sales teams to develop congress strategy, coordinate symposia, and optimize insight gathering, resulting in 63% improvement in event ROI. • Directed clinical segment strategy for Neurology & Hematology by leading workgroups, fostering collaboration with cross-functional teams, and