Paul J Sherman

Staff User Researcher

Vendr

Nov 2023 - May 2025 (1 year 7 months)

• Conversion optimization: Led discovery-driven iterative research for Vendr SaaS Marketplace launch, achieving 2% initial conversion rate and doubling to 4% through systematic PLG funnel optimization • Activation and retention: Increased customer satisfaction 15% (freemium) and 22% (paid) by identifying and removing friction points in user onboarding and feature adoption journeys • Strategic growth methodology: Established continuous feedback loop combining behavioral analytics with qualitative user insights to optimize key PLG metrics across acquisition, activation, and retention • AI research enablement: Pioneered integration of AI tools (NotebookLM, Claude, ChatGPT, Gemini) into research workflows, reducing qualitative analysis time

Principal User Researcher / Director of User Research

Evisort

May 2022 - Jun 2023 (1 year 2 months)

• AI product strategy and discovery: Led discovery-driven innovation program using discovery sprints to architect AI-integrated features including generative clause creation and automated contract redlining, enhancing product-market fit through user-centered AI experience design • Cross-functional program management: Orchestrated discovery sprints, user story definition, low fidelity design iteration, and usability testing cycles across product, design, and engineering teams, Strategic research operations: Implemented research" methodologies business stakeholder product Growth experimentation

Director of UX Research and Training

UnitedHealth Group

May 2021 - May 2022 (1 year 1 month)

• Increased UX training program satisfaction by 73% (NPS 45 à 78), led team of 5 UX and curriculum designers

Associate Professor

Kent State University

Aug 2014 - May 2021 (6 years 10 months)

• Launched MS in User Experience program, increasing student retention from 70s% to 90%

Product Research Lead

Turning technologies

Jan 2010 - Mar 2012 (2 years 3 months)

Ÿ Enhanced Turning's hardware and software products through implementation of user-centered research and design processes

S

User Experience Consultant

ShermanUX

Jan 2004 - Current (22 years 4 months)

Ÿ Provide research and strategy services to Microsoft, Verizon, Dell, Federal Reserve, and other industry leaders

Director of User Experience

Sage Software

Jan 2004 - Jan 2009 (5 years 1 month)

Ÿ Led award-winning Peachtree redesign, scaled UX team from 4 to 21

Manager of User-Centered Design

Intuit

Jan 2001 - Jan 2004 (3 years 1 month)

Ÿ Led research for QuickBooks and tax products, grew team from 1 to 4

About

Detail

Timeline

Résumé