Paulina Sanchez

Paulina Sanchez

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Chief Executive Officer & Founder | Brand Accelerator Driving Awareness, Acquisition & Retention at RealUp Media
Bogota D.C., Colombia

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Résumé


Jobs verified_user 0% verified
  • RealUp Media
    Chief Executive Officer & Founder | Brand Accelerator Driving Awareness, Acquisition & Retention
    RealUp Media
    Mar 2023 - Current (3 years 8 months)
    As founder and CEO of RealUp Media, I lead a brand accelerator that transforms how companies connect with consumers. We've delivered exceptional results for global leaders including Coca-Cola, Universal, Sony, Amazon, Stori, inDrive, Avianca, and Nivea – among the more than 100 brands that trust our approach to influencer marketing and loyalty solutions.

    𝗪𝗵𝘆 𝗕𝗿𝗮𝗻𝗱𝘀 𝗖𝗵𝗼𝗼𝘀𝗲 𝗨𝘀:
    1. Smart Technology Integration: We've built proprietary tools that optimize campaign performance in real-time, giving our clients a competitive advantage.
    2. Scale With Quality: We excel at running high-volume influencer programs without sacrificing authenticity or brand alignment. (Crowdposting).
    3. Full-Service Approach: O
  • influur
    Country Manager
    influur
    Sep 2021 - Feb 2023 (1 year 6 months)
    ●Responsible for the company growth in sales & operations in all over Latam.
    ●Develop commercial and strategic plans to ensure appropriate resources to support the forecasted business plan and projected growth.
    ●Lead, manage and execute sales, marketing, and market acquisition strategies that make a measurable impact in surpassing user growth and revenue goals.
    ●Drive the business from customers to suppliers through the Influur App process to meet the deliverable according to the strategy defined by the client’s goals.
  • DC Influencer Marketing
    Chief Commercial Officer & Founding Team
    DC Influencer Marketing
    Oct 2019 - Feb 2022 (2 years 5 months)
    ●Responsible for the sales strategy, execution, and revenue growth of the company’s commercial business.
    ●Develop, manage, and execute sales, marketing and market acquisition strategies that make a measurable impact in surpassing user growth and revenue goals.
    ●Setting and implementing the commercial strategy through sales, partnerships, product and customer success.
    ●Develop, coach and mentor commercial team.
  • DC Influencer Marketing
    Head of Corporate Strategy & Founding Team
    DC Influencer Marketing
    Feb 2018 - Sep 2019 (1 year 8 months)
    ●Provide advice to all internal teams.
    ●Locate and acquire new business clients by cold calling, utilizing inboud marketing-generated leads and seeking out refereals.
    ●Cultivate strong relationships with customers by delivering the most advantageous customer experience during every client interaction.
    ●Collaborate with a diverse customer base, including business owners, and senior business executives including CXO level.
    ●Negotiate, write, and execute agreements and contracts on behalf of the Company.
    ●Lead marketing and sales team training program on digital advertising, analytics, strategy, tools and tactics and managed national advertising campaigns.
Education verified_user 0% verified
  • Universidad del Rosario
    Specialization in Contract Law
    Universidad del Rosario
    Jan 2020 - Dec 2021 (2 years)
  • Universidad del Rosario
    Bachelor of Laws - LLB, Law
    Universidad del Rosario
    Jan 2014 - Dec 2019 (6 years)
Awards verified_user 0% verified
  • C
    Premio a la Excelencia Carlos Álzate
    Consultorio Jurídico Universidad del Rosario
    Mar 2019