P
Paul Galván Velázquez
About
Detail
Performance Marketing Manager at Platacard
Mexico City, Mexico
Résumé
Jobs
verified_user
0% verified
Performance Marketing ManagerPlata CardJun 2025 - Current (11 months)- Media AnalystMonksAug 2024 - Jul 2025 (1 year)- In-depth qualitative and quantitative analysis of Google, Meta, Bing, and DV360 campaigns to support key decision-making in optimizations, budget increases, performance, and overall client growth. - Implementation of performance and brand campaigns across paid media channels, both online and offline. - Oversight of the media plan to manage monthly and annual budgets. - Monitoring of KPIs on a daily, weekly, monthly, and annual basis. - Cost projections, including CPA, CPL, CPC, CAC, CPM, Monthly Investment, Annual Investment, etc. - Kickoff of new media and campaigns across various ad platforms, such as Programmatic. - Organization and management of daily tasks in collaboration with the team to enhance efficiency in client deliverables. -
- Paid Media Analyst ConsultantProfesional independienteNov 2022 - Current (3 years 6 months)
- DCommunity ManagerDoctoranytime ProAug 2022 - Nov 2022 (4 months)
Education
verified_user
0% verified
- Facebook ADS y Google ADSDomestikJan 2020
- Community ManagementDomestikJan 2020