Paul Cassano
About
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Pharmaceutical Brand Marketing
United States
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Full-time jobs
Résumé
Jobs
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Therapeutic Brand Marketing / Patient Support ServicesMercalisAug 2022 - Current (4 years 3 months)• A virtual healthcare solutions team providing strategic consulting services to healthcare professionals. Concentration on DOAC market - Xarelto.- Brand Marketing ConsultantIndegeneFeb 2022 - Aug 2022 (7 months)• A digital health solutions team specializing in client management and provider engagement. Focus on dermatology therapies - Klisyri/Seysara.
- Influenza SpecialistGenentechOct 2019 - Apr 2020 (7 months)• Territory Ranked Top 15% in the SE Region (17 out of 121) • Successfully launched Xofluza endonuclease inhibitor in a new Influenza market space. • Focused hunter of new business, leveraging excellent listening and probing skills to meet customer needs. • Worked efficiently to overcome objections while developing sales plans to exceed established quota. • Effectively utilized remote virtual sales tools to procure provider access and selling opportunities.
- Senior Specialty Sales Professional / Reg. Data AnalystGlaxosmithklineJan 2008 - Jun 2019 (11 years 6 months)• Territory consistently ranked in the top 20% in KPI's. • Successfully promoted respiratory portfolio to Pulmonary, Allergy, IM, PCP providers. • Navigated hospital and medical centers to ensure product formulary access. • Procured pharmacy directors, C-Level customers, and P&T members for product formulary adoption. • Developed a keen understanding of the appropriate decisions makers for each product opportunity. • Effectively managed a dual role (Senior Exec. Sales/Regional Analyst) position while supporting SE Region (400+ sales reps) with market analysis on a weekly basis.
- SSenior Executive Therapeutic Sales Specialist / MCRMar 2003 - Dec 2007 (4 years 10 months)• ranked Top 30% in Nation for 6 products. • Promoted complete line of Respiratory, CNS, and Metabolic products to specialty providers. • Managed a portfolio of 6 products while mentoring the sales team to achieve sales goals. • Consistently developed new and existing KOL's to drive territory market share. • Territory Ranked Top 10% in Nation (51 out of 444 ) • Expertly managed the formulary process to ensure product acceptance for entire GSK portfolio. • Established credibility with key C-Level hospital stakeholders and P&T members. • 6-month Acting DM role managing a 12 territory district sales team
- EExecutive Sales Representative, CNS, Respiratory, and Hospital DivisionAug 1992 - Dec 2002 (10 years 5 months)• Winners Nation • Developed the GSK portfolio brand in specialty and hospital settings. • Acted as District Trainer and represented GSK at national conventions. • Served on the Antibiotic and Respiratory Advisory Panels.
Education
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- Bachelor of Science SociologyWilliam Penn UniversityMay 1983 - May 1987 (4 years 1 month)
- Bachelor of Arts BusinessWilliam Penn UniversityMay 1983 - Jan 1987 (3 years 9 months)