Paula Gómez Marketing Strategist

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Delivery Director

Nov 2023 - May 2024 (7 months)

Led a high-performing marketing team to deliver exceptiona l quality client proj ects. Developed and implemented strategic marketing solutions to achieve optimal results for clients. Leveraged problem-solving skills to identify and overcome challenges, ensuring successful client project outcomes.

Campuses Marketing Lead

Kiwibot

Jun 2021 - Jun 2023 (2 years 1 month)

Led the marketing team to execute market engagement, social media, and B2B/B2C strategies. Forged Strategic Partnerships: Built relationships with US & Colombian partners (Disney, Grubhu b, ProduccionAparte.) and managed national marketing strategies for Kiwibot & Sodexo. Developed Sca lable Marketing Strategies: Defined a scalable College Campus program, collab orated on cross-functional marketing initiatives, and set key metrics & budgets. Led On-Campus Execution: Led the team to execute marketing strategies across campuses.

M

Marketing Consultant

Sep 2020 - Nov 2021 (1 year 3 months)

Digital Marketing and Product Design Consultant: Led digital projects in B2B and B2C and guarantee en excellent execution to achieve main results. Digital Client Acquisition & Strategy: Analyzed consumer behavior to identify client needs, generate qualified leads, and develop inbound marketing/digital strategies for new product launches (FranklinCovey Colombia included). Website Development Expertise: Supported clients in website creation, demonstrating strong design and execution skills.

Marketing Director

Snap Digital Studio

Oct 2019 - Jun 2020 (9 months)

Led the operative team to ensure the correct execution and project deliverabl es (Virtual reality, games, social media, offline strategies). Built & Retained High-Performing Team: Achieved 100% retention rate in new team within 5 months. Delivered Results: Delivered 100% of quarterly result reviews using BSC framework. Exploded Lead Generation: Increased client database by 290% (20,000 to 78,000 leads) with new Inbound Marketing Strategy (achieved $0.17 cost per lead). Improved Cas h Flow: Reduced account receivables by 50% (from 60 to 30 days) through effecti ve budget management and invoicing.

Key Account Manager

Snap Digital Studio

Sep 2018 - Oct 2019 (1 year 2 months)

Responsible for the correct company project management. Client Management: Achieved 100% retention & 90% satisfaction. Grew portfolio through 15 buy backs in a year. Project Management: Led development of 3 websites & 2 apps. Managed $370,000 annual budget for PR, digital strategy & more.

Project Director/ Web Analyst

RUBICA

Aug 2017 - Sep 2018 (1 year 2 months)

Gather relevant information from analytics tools and market trends to enable the team to develop effective marketing and business strategies.. Developed 4 t ools that reduced strategy execution time by 40%. Spearheaded the creation of 16 data-driven digital strategies. Led data collection & analysis (online & offline) for strategic decision-making. Guided business model development: evaluated 10 ideas, designed 8 models, & prototyped 3.

Paula Gómez

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Paula Gómez