Paula Díaz

Paula Díaz

About

Detail

Content Creator at Sancho BBDO | Content & Social Media Strategist | Creative with a focus on performance and digital culture
Bogotá, Bogota, Colombia

Contact Paula regarding: 
work
Full-time jobs

Timeline


work
Job
school
Education

Résumé


Jobs verified_user 0% verified
  • sancho bbdo
    Digital Content Creator
    sancho bbdo
    Jul 2024 - Current (2 years 4 months)
    Developmentd and execution of digital strategies for multiple campaigns, including content creation, planning, and overall content strategy aligned with brand objectives. End-to-end management of UGC and influencer campaigns, covering talent selection, briefing, deliverables tracking, and performance follow-up. Creation and editing of content across multiple formats and platforms. Ongoing client management, maintaining a close, strategic relationship focused on delivering results.
  • Grupo AV
    Digital marketing coordinator role
    Grupo AV
    Aug 2022 - Jan 2024 (1 year 6 months)
    As Digital Strategy Coordinator at Grupo Altas Vistas, I led a multidisciplinary team of community managers, digital traffickers, designers, and audiovisual creators. I was responsible for designing and executing tailored digital strategies for 13 operating venues—including gastro bars and nightclubs—focused on driving traffic and conversions. I also developed the storytelling for each venue’s signature dishes, ensuring a cohesive brand experience across online and offline touchpoints. I oversaw paid media performance, monitored KPI achievement, and ensured the team delivered on creative goals based on briefs provided by venue partners and stakeholders. This role required close collaboration with the commercial team and ongoing performance
  • Buentipo Anchor
    Content Creator
    Buentipo Anchor
    Apr 2022 - Jul 2022 (4 months)
    Led the digital content strategy and execution for Terpel and its sub-brand Altoque during a brand campaign. Managed the creation of content pieces, covered key events, and ensured the strategy was successfully carried out across all digital channels.
  • Rancho MX
    Digital Planner
    Rancho MX
    Aug 2021 - Aug 2022 (1 year 1 month)
    Designed digital strategies focused on brand awareness and conversion. Led a small team, ensuring the execution and alignment of digital initiatives. Created and implemented tactics to drive traffic and sales to various franchise locations (Plaza Mx and Rancho Mx), working closely with the commercial team to activate campaigns across channels and meet business objectives.
  • Konecta
    Bienestar y cultura
    Konecta
    Sep 2020 - Mar 2021 (7 months)
    Supported internal communication and employee wellbeing initiatives. Contributed to the development of cultural activities, institutional content, and engagement dynamics to strengthen organizational climate.
Education verified_user 0% verified
  • D
    Diplomado en creación de contenidos deportivos
    Jan 2025
  • Universidad Central CO
    Comunicadora Social y periodista, Enfásis en comunicación estratégica digital
    Universidad Central CO
    Jan 2018 - Jan 2022 (4 years 1 month)