paula daniella caceres Marketing global Directo. Digital Marketing expert.

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GROWTH PERFORMANCE AND DIGITAL OPERATION REGIONAL LEAD

KINESSO -IPG MEDIABRANDS

Nov 2023 - Current (3 years)

Ensure the execution of media services, including the planning, implementation, and optimization of digital campaigns on different platforms such as Meta, Google, DV360, Teads, TikTok, and LinkedIn, among others. Ensure the optimal performance of the media campaigns to drive business growth and digital acceleration. Ensure the best-in-class digital strategies to meet and exceed KPIs as well as business expectations. With a strategic mindset and a focus on performances and the achievements of clients' objectives, I must orchestrate and work hand in hand with the multidisciplinary teams of the agency to ensure all the media resources are aligned and work together to build omnichannel strategies. Ensure the highest level of technical, strategi

BUSINESS GROWING GLOBAL ADVISOR (DIGITAL MARKETING AND E-ECOMMERCE ANALYTICS AND INSIGHTS GLOBAL ADVISOR)

Dell Technologies

Aug 2022 - Feb 2023 (7 months)

Build the unit framework. Conducted data analysis, generated reports, and provided actionable insights to drive marketing performance and ROI. Research strategic tools and partnerships to obtain meaningful data and insights that can leverage online content optimizations across top-priority business Units. Collaborated with the creative team to develop compelling marketing materials and ensure brand consistency in content. Deliver best-in-class content optimizations and insights across top priority Business Units, considering a 360 Media landscape. Analyze, synthesize, and develop meaningful B2B recommendations by gathering Paid search, social media, SEO, UX, Market Trends, customer behavior, Surveys, and others. Lead, manage and-or orchestr

CONTENT ISG+CSG ORGANIC AND PAID SEARCH (SEM) OPTIMIZATION GLOBAL ADVISOR

Dell Technologies

Apr 2021 - Aug 2022 (1 year 5 months)

I'm Responsible for Global SEO and SEM recommendations for all the ISG and CSG pages. Collaborated with cross-functional teams (sales, product, creative, and analytics) to ensure alignment and successful campaign execution. Analyzed campaign data and metrics to identify trends and opportunities for optimization. Connect CRM with marketing campaigns platforms and activities, to ensure an efficient proper customer journey cycle I covered all the new pages, the current ones, and also all related to the DT.com Learning Center Content. I work hand in hand with Reporting teams, Stakeholders, Digital Leads, and the Global innovation team. I'm responsible for ens

MANAGER REGIONAL

Forward Media

Aug 2019 - Apr 2021 (1 year 9 months)

Lead the transformation, acceleration, and digital innovation of Telefónica Regional, for Mexico, Peru, Ecuador, and Colombia Markets. Project management from the research, presentation, approval, execution, and closing phase. Ensure communication and be the point of contact between the needs of regional teams, regional clients, and operational teams, ensuring the execution of meaningful digital projects. Provided support for lead management and lead routing processes. Assisted in the setup and maintenance of marketing automation platforms and CRM systems. Evaluated and implemented marketing technologies and tools to streamline operations and improve campaign effectiveness. Developed and implemented marketing and process improvements to enh

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DIGITAL LEAD

ZENITH MEDIA –PUBLICIS ONE GROUPE

Jan 2019 - Aug 2019 (8 months)

Management, control, and assurance of digital global goals compliance for the different regional accounts of the unit. Contact with media and digital partners to maintain, strong, and get the most effective negotiations, terms, and conditions. Led the planning, execution, and optimization of marketing campaigns for conversion rate improvement. Monitored marketing budget allocation, tracked budget execution, and analyzed to ensure cost-effectiveness and adherence to budgetary guidelines. Ensuring the integration of digital channels within the 360 marketing vision of each of the brands. Develop digital innovation. Participate and lead global pitch for regional accounts (eg Nestlé, new Abi-Bavaria projects). Management of digital planning team

DIGITAL OPERARATIONS MANAGER

GroupM

Jan 2017 - Jan 2019 (2 years 1 month)

Direction, management, and control of the platform digital Hub operations team for WPP agencies in the Region (Central America, Latin America, and part of North America). Carried out the investment in the different digital platforms for the different global brands. Managed end-to-end marketing operations, and Services including campaign setup, segmentation, automation, and lead nurturing using marketing platforms. Trained and mentored junior team members on marketing operations best practices and systems usage. Planning and presentation of strategic campaign proposals for different digital platforms, cost estimation ns, KPIss and investment, control, and monitoring of the guidelines, reports, analysis, and optimization of accounts for globa

ACCOUNT STRATEGIST

Woobsing Smart Marketing

Nov 2015 - Jan 2017 (1 year 3 months)

Management of key accounts, Development of digital marketing strategies, budget allocation, manage the execution of the tasks assigned to the production team, development of reports that show the compliance of KPI, market analysis, data analysis of digital marketing, implementation of digital strategies, management of digital platform (Google AdWords, analytics, business Facebook, LinkedIn ads, ads Twitter among others).

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CUSTOMER RELATIONSHIP MANAGER

LA PALMA & EL TÚCAN

Jan 2015 - May 2015 (5 months)

Producer and of coffee. The Because of the the target market is international luxury International customer management and attention, Negotiations, and development of strategic plans that allow increased sales. Led marketing research projects: to define pricing strategies, packaging, product presentation, potential clients, and competition strategies among others. Marketing activities such as advertising material management, working with advertising agencies, and suppliers, planning, and execution of events (participation in international fairs), Commercial reports, database management, and CRM systems.

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MARKETING COORDINATOR

LA MESA DE LOS SEÑORES SUCURSAL

Aug 2013 - Jan 2015 (1 year 6 months)

French wines Importer, with in Bogota, and best wines. It has a presence in the best restaurants in each of the cities and supermarkets (chain stores). Summary of duties: Development of marketing plan, managing corporate image, including marketing pieces, publications, and social networks among others. Develop and coordinate activities of trade marketing: Promotions, activities in retail, corporate events, promotional events, and other activities to promote the brand. Coordinate and manage relationships with other companies, Coordinate and manage the company's external relationships. Prepare marketing reports. Development of strategic business alliances. Manage databases, market research and evaluate consumer behavior to develop appropriate

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NACIONAL COMMERCIAL ASSISTANCE

PROMIX COLOMBIA S.A

Mar 2012 - Sep 2012 (7 months)

Control and monitor vendor performance, a coding process of new products and Monitor nationwide product prices. Lead and develop marketing activities, Negotiations with special clients. Manage and develop marketing material, quotations, and supplier selection, Create commercial reports.

Professor of Digital Marketing

Universidad de la Sabana

Jan 2009 - Current (17 years 10 months)

Professor of The World of Coffee. Magistral professor within the Economics and Business Unit. Professor of Digital MARKETING and Marketing fundamentals. Teacher of "wine culture and Service" to students of different undergraduate programs of the university

paula daniella caceres

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paula daniella caceres

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