Paula Motta

Growth Marketing Lead

Clara

May 2023 - Current (2 years 2 months)

- Led the transition from a transaction-based revenue model to a SaaS Freemium model, driving growth from $0 to $1M in MRR within a year. - Implemented sophisticated data-driven marketing strategies, optimizing customer acquisition, retention, and monetization through advanced analytics and experimentation, resulting in higher LTV and improved payback periods.

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Sr. Growth Strategy

Apoyo invisible (ELENAS)

May 2022 - May 2023 (1 year 1 month)

- Identified and leveraged opportunities for business growth through detailed analysis of entrepreneur journeys in Colombia and Mexico. - Conducted hypothesis-driven experiments to optimize user acquisition and retention, fostering sustainable business growth.

Retail Business Analyst

Belcorp S.A

Jan 2021 - May 2022 (1 year 5 months)

- Oversaw the development and control of holistic commercial strategies for Esika, Lbel, and Cyzone brands, significantly improving retail performance in Colombia. - Implemented the RFM model to segment customers and tailor marketing communications, which enhanced customer loyalty and increased repurchase rates.

Business Development Analyst

Cornershop

Jun 2020 - Jan 2021 (8 months)

- Performed competitive benchmarking to inform and refine commercial strategies, advertising campaigns, and product development. - Supported the management and growth of key company accounts, ensuring strong relationships and sustained revenue streams.

Business Intelligence Analyst

Despegar Colombia

Jun 2019 - Apr 2020 (11 months)

- Generated innovative commercial strategies using internal and external data, improving market positioning and product offerings. - Monitored market trends to advise management on potential strategic directions, enhancing competitive advantage and business growth.

Data analyst

BRM S.A

Apr 2018 - Jun 2019 (1 year 3 months)

- Managed daily data analysis requirements across various company departments, providing insights that supported critical decision-making. - Ensured effective analysis and interpretation of data through daily management of multiple BI and database tools, improving operational efficiency and strategic outcomes.

Research Internship

Universidad Sergio Arboleda

Feb 2017 - Jul 2017 (6 months)

- Gestión de proyecto investigativo (Project Management). Desarrollo y gestión de metodología aplicada para la toma de decisiones con respecto a biotecnologías para la reducción de concentraciones de cromo en curtiembres. - Codificación de herramienta para toma de decisiones en JuliaBox. - Cumplimiento mensual de metas propuestas en el proyecto inicial y trabajo de campo directo con reconocidas curtiembres en Cundinamarca.. - Publicación de investigacion en la revista y centro de investigacion de la Universidad Sergio Arboleda

Strategic Analyst

Pink Nails Bogotá

May 2016 - Feb 2018 (1 year 10 months)

- Development and implementation of BPMN modeling to manage the business model and its processes, thus achieving a 40% increase in loyal customers in 3 months. - Follow-up of the fulfillment of goals of the organization and the team, leadership and implementation of sales strategies, creation and follow-up of reports, showing management indicators, fulfillment, aspects to improve.

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Paula's behavioral traits
Paula's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.