Paula Barragán
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Growth Marketing Coach for startup founders
Colombia
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- EGrowth marketing for SaaS StartupEscala SaasNov 2021 - Apr 2022 (6 months)Responsible for growing signups, leads and brand awareness across LATAM and selected markets in the USA, managing a monthly budget of 6 figures across both Facebook, Google Ads and LinkedIn, including: • Budget Planning • Campaign Planning • Optimization of landing pages and conversion flows • CHURN reduction strategies • Collect user data to refine channels, copywriting, funnel and product experience. • Business Intelligence Reporting ESCALA is The all-in-one digital marketing and sales platform accelerating business growth for SMBs in Latin America
- EConsultant: Growth Marketing B2B SpecialistELEKTROSOLAug 2020 - Oct 2021 (1 year 3 months)• Helped the brand increase its inbound Leads and overall marketing generated pipeline, while reducing the cost of customer acquisition. • Optimization of landing pages and conversion flows • Strategy experimentation and A/B testing • I increased Elektrosol's traffic by 475% while staying 16% below the expected CAC. Case Study: paulabarragan.net/elektrosol-marca-confidencial/
- DConsultant: Performance Marketing / Paid Media / Growth Marketing for EcommerceDeroché & MooreMay 2019 - Oct 2021 (2 years 6 months)Plan, create and optimize Ads on Google, Facebook, Instagram, Pinterest, Retargeting, Display campaigns for the brand. - Effectively managed Paid Advertising budget $. - I defined, measured and reported key KPIs. - I kept myself in constant Search for insights and opportunities through data analysis in Google Analytics and Tableau - Performed experimentation and A/B testing methods
- PGrowth Marketing Coach for startup foundersPaula Barragán - Growth MarketingMay 2019 - Current (6 years 3 months)With my help, founders become incredible marketers by building their startup's growth engine.
Digital Marketing Diploma ProfessorUniversidad Manuela BeltránSep 2016 - Oct 2016 (2 months)Training my students in Paid Advertising & PPC strategies- GGrowth Marketing ManagerGLAMSET APPFeb 2016 - Mar 2019 (3 years 2 months)• Performance Campaign Management • Growth Methods: Test experiments, ideas, produce, study data, share learning and apply winning results. • Optimization of landing pages and conversion flows • A/B Test (Google Optimize) • Search and analysis of new potential audiences, insights and consumer profiles to improve results (Google Analytics) • Reporting data Case study : paulabarragan.net/mi-startup-glamset/
- GFounderGLAMSET APPMar 2015 - Jan 2016 (11 months)• I led the ideation and planning process of the brand's digital assets: 4 mobile Apps (2) IOS (2) Android, 1 website, 1 administrator. • UX testing and experimentation • Design of Minimum Viable Brand (MVB) • Design and implementation of the 'Uber for Beauty' Business Plan • Digital Brand Strategy Design • Define & drive holistic vision and strategy. • Brand PR Take a look to the case study here: paulabarragan.net/mi-startup-glamset/
- Google Analytics & PPC ProfessorPartners AcademyJan 2015 - Mar 2019 (4 years 3 months)• Here I taught the students of the Digital Marketing diploma course how to use the Google Analytics platform and associated Paid Advertising / PPC strategies. • I have given technical talks on Data Analytics for Banco de Occidente, Universidad Militar and Universidad Manuela Beltrán, among others.
- DIGITAL STRATEGIC PLANNERVMLY&RApr 2014 - Apr 2015 (1 year 1 month)Planned the digital marketing strategies for: MICROSOFT - XBOX www.xbox.com/es-CO PAPA JHON'S www.papajohns.com.co ENEL COLOMBIA www.enelxstore.com/co/es Primary responsibilities: • Media channel management (SEM, retargeting, social ads, affiliates, display, video, mobile, native ads, email/direct mail marketing, etc.) • Testing all user contact points to improve conversion rate, average cart value, and customer LTV • Results analysis (Google Analytics) • Optimizing CPC/CPM/CPL/CPA target by budget • Optimization of landing pages and conversion flows ACHIEVEMENTS: + CUSTOMER: KRISPY KREAM / My agency won a SILVER EFFIE Award (EFFIE AWARDS 2016) for a campaign in which I designed the digital media strategy. + ENEL - CODENSA Increased co
- Google Ads & Facebook AnalystPublicar - Publicidad y Soluciones Multimedia S.AJun 2013 - Apr 2014 (11 months)My first position in Digital Marketing, I managed 115 client accounts. (Yes, 115) I performed: -Creation/configuration of Google Adwords, Facebook Ads accounts -Copywriting. -Support to the design department to optimize the creativities -Design tag structure and tracking codes -Capturing leads and results-focused on conversions -Number analysis, optimization and daily monitoring of campaigns -Daily and weekly formulation of performance reports ACHIEVEMENTS: +30% of my client portfolio decided to increase their advertising budget at my agency by up to 50%
Education
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- Senior Diploma , DIGITAL COMMERCEeCommerce InstituteJan 2020 - Jan 2021 (1 year 1 month)
- FAdvertising, MarketingFundación Universidad de Bogotá 'JorgeTadeo Lozano'Jan 2009 - Jan 2012 (3 years 1 month)
- FBachelor's degree in Audiovisual Production and multimedia, Digital Communication and Media/MultimediaFundación Universidad de Bogotá 'JorgeTadeo Lozano'Jan 2008 - Jan 2012 (4 years 1 month)