P

Patrick Henze

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Senior Customer Success & Analytics Expert | SaaS | Data Intelligence | BI Strategy
Germany

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Résumé


Jobs verified_user 0% verified
  • Mayflower
    Global Senior Customer Success Manager
    Mayflower
    Sep 2023 - Current (3 years 1 month)
    Develop and execute customer engagement and reactivation strategies that strengthen retention and loyalty across a global user base. Build data-driven frameworks to identify churn risk, analyze user behavior, and guide personalized outreach that aligns customer outcomes with business growth. Act as a strategic advisor for key accounts, combining analytics and customer insights to improve performance and ROI.
  • Microsoft
    Global Senior Customer Marketing Manager
    Microsoft
    Jul 2017 - Jul 2023 (6 years 1 month)
    Supported Microsoft’s Global Customer Advocacy Program by helping enterprise clients demonstrate transformation success and build long-term partnerships. Collaborated with Customer Success, Sales, and Marketing teams to develop data-driven advocacy campaigns that increased visibility, retention, and customer satisfaction across MENA, Germany, LATAM, and CEE.
    Created analytical dashboards to track story performance and engagement impact, connecting marketing success to measurable business outcomes.
  • Microsoft
    Customer Marketing Advocacy Specialist
    Microsoft
    Jul 2016 - Jun 2017 (1 year)
    Supported advocacy and customer marketing programs through data analysis, campaign optimization, and storytelling that amplified customer success. Monitored engagement metrics to identify high-impact stories and provided insights to regional leadership for strategic decision-making.
  • Oracle
    Senior Customer Marketing Manager
    Oracle
    Feb 2012 - Aug 2012 (7 months)
    Managed executive-level customer marketing projects for Oracle’s enterprise clients, including Banco de Chile, Entel, Falabella, and Cencosud.
    Created a unified infrastructure for reference management and customer advocacy.
    Delivered strategic planning and analytics support to track engagement impact and strengthen client relationships.
  • S
    Co-Founder
    Smart Media Inventions Roperia
    Jan 2012 - Dec 2016 (5 years)
    Built and scaled two digital ventures focused on user engagement and data-driven growth.
    Smart Media Inventions: Founded a digital agency in Chile specializing in UX/UI, analytics, and e-commerce. Recognized by Start-Up Chile 2013 as one of the most innovative digital agencies.
    Roperia: Launched Colombia’s first social clothing platform connecting users through shared fashion experiences.

    These projects deepened my understanding of customer behavior, product analytics, and digital experience design.
  • Megalux SA
    Head Of Sales Marketing
    Megalux SA
    Feb 2011 - Jan 2012 (1 year)
    Directed sales and marketing strategy for a national retail company.
    Implemented the first e-commerce marketplace in the industry and digitalized the company’s marketing channels.
    Led a 65-person team, improving conversion rates and operational efficiency.
    This role developed my leadership, analytics, and customer-centric sales experience - skills I later applied in SaaS Customer Success.
  • Microsoft
    Monetization & Data Analyst
    Microsoft
    Feb 2006 - Jan 2010 (4 years)
    Oversaw pricing, forecasting, and data visualization for Microsoft’s digital inventory across EMEA with a $20M annual budget. Designed dashboards and analytical models that improved pricing, forecasting accuracy and revenue optimization.
Education verified_user 0% verified
  • University of Paderborn
    Master of Business Administration (MBA, Business Administration y Statistics
    University of Paderborn
    Jan 2000 - Dec 2005 (6 years)
    Focused on business strategy, marketing, and statistics. Specialized in Marketing Excellence (MTP – Marketing between Theory and Practice). Final thesis: “Game Theory in Marketing" - exploring strategic decision-making and competitive behavior in market dynamics.
Projects (professional or personal) verified_user 0% verified
    Awards verified_user 0% verified
    • Startup Chile
      Innovative Project "Website in one day"
      Startup Chile
      May 2013
      Thank you Start-Up Chile as our incubator for our project "Website in one day". Start-Up Chile is a program of the Chilean Government to attract world-class early stage entrepreneurs to start their businesses in Chile.