Mobile Engagement Marketing Excecutive
Evenpro
Mar 2003 - Nov 2005 (2 years 9 months)
Led the development, implementation, and optimization of SMS product suite, driving user engagement and revenue growth. (Quantify results if possible, e.g., "Increased SMS traffic by X% through interactive TV promotions")
Managed all aspects of the SMS product lifecycle, from market research and competitor analysis to product launch and ongoing performance optimization.
Developed and executed strategic SMS marketing initiatives, including interactive TV promotions, to achieve business objectives and exceed revenue and performance targets.
Owned the SMS product budget, ensuring cost-effectiveness and maximizing return on investment (ROI).
Collaborated with cross-functional teams (Marketing, Product, Sales) to define SMS s