Paris Ward

Senior Content and Conversation Designer

Aetna

Dec 2025 - Current (11 months)

Leading content and conversation design for Aetna member claims experiences and digital ID cards, creating clear, actionable copy to help users meet their goals across all surfaces
• Develop strategic content solutions based on product requirements, user behavior data,
A/B testing, and research insights
• Use prompt engineering and AI tools to create scalable, efficient content workflows that
maintain brand voice consistency
• Drive alignment with product managers, designers, architects, and engineers on content
recommendations and strategic direction

Senior Content and Conversation Designer

CVS Health

Jun 2025 - Dec 2025 (7 months)

Leading content and conversation design for all front store e-commerce retail and cart experiences,
creating clear, conversion-focused copy across web and mobile touchpoints
• Lead content work across multiple projects within conversion optimization initiatives,
managing copy deadlines and delivering detailed interface copy for complex user
journeys
• Design content for end-to-end shopping journeys, ensuring consistency and clarity
across discovery, consideration, and purchase touchpoints

Senior Content Designer

Mastercard

Dec 2023 - Mar 2025 (1 year 4 months)

Led content strategy for global B2B2C payment solutions, creating scalable frameworks and
designing language that built trust across complex financial experiences
• Designed end-to-end content for payment solutions processing 1 billion+ global
transactions, creating clear, intuitive experiences for users across 200+ countries
• Created comprehensive content principles, messaging frameworks, and voice and tone
guides that scaled across multiple product teams and regional markets
• Led executive presentations on content strategy for complex B2B2C flows, securing
stakeholder buy-in and driving consensus across diverse, global teams
• Edited technical API documentation for B2B merchants, translating compl

Senior Content Designer

Procore Technologies

Nov 2021 - Dec 2023 (2 years 2 months)

Led content strategy and design for B2B SaaS construction platform, serving as sole content
designer for 15-20 tools as well as the Design Systems team
• Led content work across complex, multi-touchpoint user journeys serving construction
professionals managing multi-million dollar projects
• Developed strategic content solutions based on product requirements, user research,
and usage data in partnership with stakeholders in product, UX, engineering, design,
and marketing
• Considered language and design patterns that best served UX, establishing reusable
content components across platform
• Created content principles and messaging frameworks that scaled across 15-20 product
tools
• Pre

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Senior UX Content Strategist and Conversation Designer

Roundfeather

Jun 2021 - Oct 2021 (5 months)

Led content strategy and UX writing for global clients in social media, tech, and financial
services industries
• Designed conversation flows and content experiences for Fortune 500 clients
• Built foundational content principles, voice and tone guidelines, and comprehensive
style guides for financial well-being app and other multi-channel digital experiences
• Collaborated with visual designers, product managers, and engineers to deliver cohesive
user experiences

Content Strategist

Credit Karma

Dec 2018 - Apr 2021 (2 years 5 months)

Developed content strategy across financial education platform, leading editorial initiatives and
optimizing user experience through data-driven content decisions.
• Led content strategy and authored 180+ articles across credit cards, personal loans,
auto loans, and financial products
• Strategized content optimizations using SEO and user behavior data to improve
discoverability, engagement, and conversion
• Developed microcopy and messaging for in-app product experiences, creating clear,
concise copy that guided users through complex financial decisions
• Optimized content for credit card shopping experiences to improve buyer journey
across marketing funnel
• Led editorial strategy on cross

Content Strategist and Editorial Manager

Bulletin Intelligence

Jul 2011 - Nov 2018 (7 years 5 months)

Led content strategy and editorial operations for digital media projects serving Fortune 100,
government, and non-profit clients, managing end-to-end content development
• Developed content strategy for daily digital deliverables including e-newsletters,
breaking news alerts, and executive briefings serving C-suite audiences
• Created messaging frameworks and editorial standards that ensured consistent voice,
clarity, and accuracy across all client content
• Managed content production workflows, coordinating with teams to deliver time-
sensitive content under tight deadlines
• Wrote and edited complex content that synthesized information into clear, actionable
narratives for executive decision-ma

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Paris Ward

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