Media Research Executive (Internship)
Mindshare
Sep 2007 - Jan 2008 (5 months)
Performed same functions as in Mediaedge, after the internship was completed I was hired by Mediaedge, sister company of GROUPM Venezuela.
Supported the agency´s planning department with structured reports of insights about media uses, consumer behavior and target that guided the media planners decisions
Managed data of syndicated studies in Media, Consumer and Product Research and prepared customized results per Client/Industry that would allow the planners to make informed decisions about the media investment.
Designed and developed instruments to collect consumer information via online when syndicated information was not available.
Explored a variety of, traditional and non-traditional, sources of media, market