Paola Regina Valdés Arteaga

Paola Regina Valdés Arteaga

About

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México
Mexico

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work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • Aeroméxico
    Senior Integrated Marketing & Growth Strategy Manager
    Aeroméxico
    Aug 2022 - Current (4 years 3 months)
    Lead integrated marketing strategies focused on business growth, customer engagement, and brand performance across Mexico and the U.S., partnering with Commercial, Brand, Media, Customer Experience, PR, and agency teams to deliver measurable business results.
    Key Responsibilities:
    • Define and execute integrated marketing strategies aligned with commercial and brand objectives.
    • Monitor marketing KPIs, campaign effectiveness, and investment efficiency to improve business performance.
    • Lead 360° campaigns across Brand, Commercial, Social Media, Influencer Marketing, Content, and Paid Media.
    • Develop performance frameworks, dashboards, and executive reports to measure strategy effectiveness.
    • Analyze audience
  • B
    Marketing Manager
    Berger
    Sep 2021 - Jul 2022 (11 months)
    Led integrated marketing strategies for luxury brands focused on customer acquisition, retention, premium experiences, and commercial growth.
    Key Responsibilities
    • Lead integrated marketing campaigns across digital, CRM, retail, and events.
    • Analyze customer behavior and segmentation to improve customer lifetime value.
    • Partner with international luxury brands to localize marketing initiatives.
    • Optimize campaign effectiveness through customer insights.
    Key Achievements
    • Improved customer retention through CRM segmentation.
    • Increased marketing effectiveness using customer analytics.
    • Strengthened premium customer engagement through integrated marketing experiences.
  • Gourmet Marketing
    Project Lead
    Gourmet Marketing
    Jul 2021 - Jan 2022 (7 months)
    Led multidisciplinary teams delivering integrated digital transformation initiatives across multiple U.S. markets.
    Key Responsibilities
    • Coordinate cross-functional international teams across digital marketing initiatives.
    • Lead project execution, client communication, and strategic planning.
    • Implement CRM, SEO, Local SEO, automation, CMS, and email marketing solutions.
    • Monitor project performance, timelines, and deliverables.
    • Collaborate with agency and client stakeholders to align business objectives.
    Key Achievements
    • Delivered multiple international projects on schedule.
    • Improved collaboration across multidisciplinary teams.
    • Supported scalable digital transformation initiati
  • Prada
    Brand Digital Manager
    Prada
    Jun 2018 - Jul 2021 (3 years 2 months)
    Led digital marketing, CRM, eCommerce, and customer engagement strategies focused on business growth and commercial performance.
    Key Responsibilities
    • Lead digital marketing strategies across CRM, eCommerce, social media, and email marketing.
    • Analyze customer behavior using Tableau and CRM data.
    • Develop audience segmentation models to improve campaign effectiveness.
    • Optimize digital campaigns based on performance analytics.
    • Collaborate with global marketing teams to localize international initiatives.
    Key Achievements
    • Increased average eCommerce ticket value by 161% through customer segmentation and behavioral analysis.
    • Achieved 400% growth in Instagram followers after launching a da
  • Gelattina Agency
    Digital Strategy Planner
    Gelattina Agency
    Aug 2017 - May 2018 (10 months)
    Developed integrated digital strategies for multinational brands by combining consumer insights, content strategy, audience segmentation, and performance measurement.
    Key Responsibilities
    • Develop integrated digital strategies for regional and global brands.
    • Analyze market trends, audience behavior, and campaign performance.
    • Define KPIs, measurement frameworks, and reporting structures.
    • Build audience segmentation and content strategies.
    • Collaborate with multidisciplinary teams across LATAM.
    Key Achievements
    • Won multiple competitive pitches by developing customized integrated marketing strategies.
    • Improved campaign effectiveness through KPI frameworks and audience segmentation.
  • RIOT AGENCY
    Head Marketing Strategy
    RIOT AGENCY
    Oct 2012 - Aug 2017 (4 years 11 months)
    Directed regional digital marketing strategies for global beauty and fashion brands across LATAM, combining brand strategy, performance marketing, and business growth initiatives.
    Key Responsibilities
    • Lead regional marketing strategies across LATAM.
    • Manage multidisciplinary teams.
    • Develop audience segmentation and campaign frameworks.
    • Collaborate with global headquarters.
    Key Achievements
    • Built and led the Paid Media, Brand Management, and CX Design departments, expanding agency capabilities.
    • Directed high-performing lead generation and performance campaigns across Mexico and LATAM while optimizing media investment.
    • Developed regional marketing strategies for Estée Lauder Companies,
Education verified_user 0% verified
  • IPN
    Diploma in Customer Service Excellence
    IPN
    Jan 2012
  • E
    Bachelor’s Degree in Business Relations
    ESCA IPN
    Jan 2007 - Jan 2011 (4 years 1 month)