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Paola Corpeno
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Growth Marketing Manager
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Executive AssistantsVIVAApr 2023 - Feb 2024 (11 months)Growth Marketing Manager - Remote April 2023-Present • Craft and execute content strategies to improve brand visibility and conversion, so far increasing inbound leads by 300% • Manage all marketing email campaigns, setting automations and workflows to increase efficiency of the marketing efforts • Defined new positioning and restructured website to enhance message clarity increasing session engagement by 30% • Analyze and report on campaign performance to provide insights and recommendations for continuous optimization- Senior Account ManagerMakrwatchApr 2022 - Apr 2023 (1 year 1 month)• Lead and motivate a team of 5 Account Managers by guaranteeing spotless communication when aligning on strategy • Oversee campaign delivery and optimization by analyzing performance trends across markets, influencer size, and niches • Developed a completely automated report on team's performance for managers and founders to track team's KPIs Account Manager - Remote May 2021-March 2022 • Planned and executed an influencer marketing program (YT, IG, and Twitch) achieving target CAC • Managed campaigns of up to $700K on a monthly basis while maintaining efficiency and ensuring customer satisfaction • Negotiated over $4M sponsorships, generating $800K worth of revenue and achieving a consistent 30%+ discounted rate
- TCommercial DirectorTBox El SalvadorJul 2019 - May 2021 (1 year 11 months)• Managed all operational and administrative procedures related to sales activities for the LATAM market • Managed and trained employees by defining customer portfolios between reps and establishing action priorities • Implemented data-driven strategies, leveraging market analytics to identify emerging trends and increase sales • Organized special programs based on the current state of sales and market evaluation to maximize ROI • Created a yearly budget for the sales department to ensure efficient use of resources and guarantee to stay within budget • Defined objectives and goals to be met by the entire sales team built on expected growth for the company • Implemented CRM Hubspot to improve the department's productivity, increase sal
- Territory Sales LeadThe Hershey CompanyJun 2018 - Jun 2019 (1 year 1 month)• Managed and developed a territory with $4.59M growing at +5.9%in revenue across SW Texas totaling in 17 accounts • Ensured flawless execution of retail plans by implementing advertising, marketing, and promotional strategies • Drove customer points of sales through consultative business partnering with Wal-Mart and HEB managers • Helped with onboarding and training of new team members with Consultative Selling Skills and Business Acumen • Ranked #1 in Seasonal ST for the San Antonio District Halloween 2018 and #2 in Seasonal ST for Christmas
Education
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- Postgraduate Certificate in Strategic Sales ManagementTecnologico de MonterreyJun 2020 - Jun 2021 (1 year 1 month)
- Bachelor of ScienceCentral Michigan University