Paola Carolina Zanquetta Perroti

I am a strategic marketing, digital growth, and branding professional with a strong background in content, storytelling, and AI-driven decision-making. With over 10 years of experience, I have worked in startups, SaaS, and healthtech companies, leading initiatives in brand positioning, digital marketing, and go-to-market strategies. My career started in journalism and content creation, which gave me a deep understanding of messaging, audience engagement, and strategic storytelling. Over time, I transitioned into growth-focused marketing, digital strategy, and brand management, where I combine data, creativity, and business insights to drive impact. Key areas of expertise: ✔ Marketing Strategy & Growth – Strategic planning, digital campaigns, performance marketing. ✔ Digital & Product Growth – Go-to-market strategies, market analysis, and positioning. ✔ Branding & Global Communications – Rebranding, reputation management, and storytelling. ✔ Content & Messaging Strategy – Developing brand narratives and product messaging. ✔ AI & Data-Driven Decision Making – Marketing automation, trend analysis, and business intelligence. I have worked in remote and cross-functional environments, collaborating with diverse teams and stakeholders across different regions to develop high-impact marketing and brand initiatives. I'm always open to connecting and exchanging insights on marketing, digital strategy, and innovation.