Paola Blake

I’m a growth-focused marketing leader passionate about building brands that thoughtfully scale. As Head of Marketing at Boona, I develop and lead full-funnel strategies that drive acquisition, engagement, and brand trust - blending creative storytelling with performance-focused execution.With 7+ years of experience across Meta, Google, YouTube, Snapchat, and TikTok, I bring a deep understanding of paid media and how it integrates with broader brand and marketing strategies. My approach is rooted in data and fueled by creative thinking and constant iteration. I believe great marketing starts with a clear narrative, measurable impact, and a team that’s empowered to experiment, learn, and grow.I’ve managed multimillion-dollar budgets across industries including DTC, mobile apps, government, and education. Today, I partner cross-functionally across leadership, partner agencies, and contractors to scale cohesive marketing systems and performance.Core strengths include:- Full-Funnel Marketing Strategy- Performance Marketing (Meta, Google, TikTok, etc.)- Media Buying & Optimization- Conversion Rate Optimization- Content Strategy & Creative Direction- Data Analysis, Testing, and Reporting