Paola Marketing professional and specialist in Communications: Marketing,

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Marketing and Communications Specialist

OlaPaolaHola

Oct 2023 - Current (2 years 9 months)

• Proyecto H- Design and Communication Strategies • Milenne Mx - Social Media Management + Brand Building • Reppasa & Cellufibra- Social Media Management • Loretta Inmobiliaria- Social Media Management

Growth Unit Director

Instrumental Group

Oct 2022 - Oct 2023 (1 year 1 month)

• Customer satisfaction and follow-up of assignments. • Instrumental’s team alignment to achieve client goals. • Orion Team Leadership ( MKT Strategist, PPC Strategist, Web Strategist, Content Manager & Project Manager). • Design of Digital Marketing and Commercial Strategies (SWOT, Benchmark, Buyer Personas, Buyer Journeys and Goals). • Marketing Funnel and conversion rates, results reporting and success indicators. • Lead meetings. • Negotiations at a commercial level. • Mediate and resolve conflicts. • Execution of the EOS Model (1-on-1 or L10 meetings, achievement of the team rocks (projects or objectives). • Accountable for managing the Balanced Scorecard and Income Statement for the team. • Enhancing alignment across Instrumental team

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Marketing Specialist

SkyCapital

Nov 2021 - Oct 2022 (1 year)

• Creation of monthly campaigns, implementation of digital strategies and ads. • Creative and Innovative Advertising Proposals. • Design, printing and creation of creative concepts of Advertising Arts. • Supervision and Analysis of Social Networks. • Supervision of Marketing Agencies. • Elaboration of sales materials. • Brand Identity and Communication Design for SALVA by SkyCapital- social program: SAL (Carry Out)/ APOYA (Support)/ LIMPIA (Clean)/ VALORA (Appreciate) /AGRADECE (Be grateful) • Design of brochures and flyers. • SEO analysis and website positioning. • Supervision and design of creative concept in the creation of audiovisual material. • Event Coordination along with commercial area. • Strategies Development along with the comm

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Marketing and Communications Coordinator

Catherwood Travels Private Haciendas

Nov 2019 - Nov 2021 (2 years 1 month)

•Brands restructuring and Marketing Plan. •Brand guidelines. •Community Management and analysis of social media. •Promotional, informational and seasonal marketing campaigns. •Advertising. •Web optimization and SEO analysis. •Google Analytics. •Blog's and web articles writing. •Email Marketing (Mailchimp). •Digital and print art designs. •Photo and video editing. •Coordination of photography and video productions.

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Master's Intern

Pangea the Travel Store

Apr 2019 - Jul 2019 (4 months)

•Elaboration of creative concepts and marketing campaigns. •Email Marketing (Pardot). •Design of: graphic materials, internal communication and corporative documents. •Photography edition and photo montages.

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Area Manager

Bodegas Peafiel

Oct 2017 - Oct 2018 (1 year 1 month)

•Marketing and communications. •Brand image and awareness. •Design. •PR. •Clients, sales, budget and logistic management. •Coordination of the sales promoters team. •Coordination of simultaneous projects and problems solving. •Events and wine tastings coordination: La Europea, Maxwell, Padella, El Conocedor, Monogram, Google, Brown-Forman, y Decanta. •Gourmet Expositions: Gourmet Show, la Vendimia, Millesime GNP, Expo Alianza.

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Brand Manager

Distribuidora Casa de Piedra SA De CV

Oct 2017 - Oct 2018 (1 year 1 month)

•Marketing and communications. •Brand image and awareness. •Design. •PR. •Clients, sales, budget and logistic management. •Coordination of the sales promoters team. •Coordination of simultaneous projects and problems solving. •Events and wine tastings coordination: La Europea, Maxwell, Padella, El Conocedor, Monogram, Google, Brown-Forman, y Decanta. •Gourmet Expositions: Gourmet Show, la Vendimia, Millesime GNP, Expo Alianza.

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Brand Coordinator

Jul 2015 - Jun 2017 (2 years)

•Brand communication and analysis. •Brand construction and development: Ezequiel (mexican wine). •Marketing Plans. •Graphic Design: Advertising arts, tasting and technical sheets, wine catalogue. •Web Page Design: https://www.vintagemexico.mx/ •Events coordination: Freixenet Sala Vivé Bubbles Fest / Monólogo Festival de Arte y Cine: Arte Careyes / Santa Margherita. •Brand introduction events: La Única / La Crema y Kendall Jackson Presentación de Producto: Capital Grille / Gaja Introducción: Magnolia Bakery / Voveti- Sangre de mi Sangre y Aniversario de Revista Maxwell / Henri Abelé: The Wed List (Terraza Blend) , The Feathered. •Special activities and strategies with the commercial and trade marketing area.

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Intern

VUX Comunicacion Integral

Jan 2015 - Jun 2015 (6 months)

•Account executive. •Communication strategies. •Advertising Campaigns Development. •BTL Campaigns •Clients: HP, ArcelorMittal, Atento, Labello, y Omnicom.

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University Intern

Universidad Anhuac

Jan 2011 - Jan 2015 (4 years 1 month)

Sports Advertising: •Art Design (Press/ Billboards). •Internal Communication: • Photography. • Redaction and Interviews- “Somos Anáhuac”. Pre-University Area: • Events Coordination. • Design. • Recruiting Strategies.

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