Marketing and communication
SPECIALTY COFFEE OPTIONS
Jan 2017 - Current (9 years 6 months)
• Develop advertising strategies, marketing campaigns that the client needs
to promote Specialty Guatemalan coffee abroad.
• Attend to international events, conventions, congresses (SCA, USA and
EUROPE) to establish communication with customers and meet their needs
in this way to establish strategic alliances.
• Be in charge of all institutional communications internally and externally
• Travel around the country to give workshops and training on good
practices in coffee growing and communicate business policies abroad.
• In charge of design different labels, audiovisual production and editing
advertising material.
• Attention to international customers who visit our country to strengthen
relations with coffee producers, through training an