Paola Restrepo
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Paola Restrepo

Paola Restrepo  new_releases

About

Detail

Brand strategist - business designer - digital marketing -human centred design
Gold Coast QLD, Australia
Contact Paola regarding: 
Flexible work
Starting at USD50K/hour
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Internships
Starting at USD4K/month
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Finding candidates

Timeline

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Résumé

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  • BiiA Lab USA
    Teacher Innovation Digital Marketing
    BiiA Lab USA
    Feb 2019 - Feb 2020 (1 year 1 month)
    Methodologyst to digital marketing. HCD Human Centered Design. Digital Marketing.
  • Mentor 360
    CoFounder - Chief Marketing and Design Officer
    Mentor 360
    Apr 2017 - Current (8 years 6 months)
    - Director of Marketing and Design CX/UX/UI The Mentor is our company when we mixed technology, innovation, design, and digital marketing would lead to exponential increases in the conversion of digital strategists. I worked cross-functionally to map conversion paths for audiences for all the digital properties. I worked innovative with a methodology like design thinking and agile (scrum) to drive the growth for companies. * Conversion and Analytics using data and research to inform digital strategies. * Identify new, emerging trends within CX-UX and web experiences to test to drive long-term growth in lead generation. * Performance Marketing to ensure a website experience reflects in channel strategy and vice versa. *Creative leader * Re
  • Graphsodia
    CX/UX Director
    Graphsodia
    Mar 2017 - Current (8 years 7 months)
    Gold Coast, Queensland, Australia We are a graphic rhapsody, focused design. Our select talent collaborate to deliver complete agency services including CX/UX/UI design, brand identity, photo retouching, website and app development. We believe in social inclusion, remote and collaborative work.
  • Bancolombia
    Innovation Leader. Designer/CX/UX/UI- Innovation Center
    Bancolombia
    Jan 2016 - Apr 2017 (1 year 4 months)
    I worked by synthesizing a variety of emerging and central technologies with an understanding of customer weaknesses and the commercial need to develop exciting, customer-centered and value-generating experiences. I experimented and worked on Design Thinking and human-centered design to formulate a hypothesis, find and work with partners to quickly implement digital solutions in the market, dive into data and analysis to measure success and iterate on the product to formulate a case of business by scale. I was the community manager to share the knowledge of innovation in the bank's digital social networks and generate a commitment to coworkers. Design Thinking. Human Center Design. Customer Experience. Service Design. Busin
  • Corona
    Regional Communications Manager
    Corona
    Aug 2014 - Sep 2015 (1 year 2 months)
    Bogotá D.C. Area, Colombia Create informative and interesting press releases, press kits, newsletters, and related marketing materials. Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction. Prepare detailed media activity reports. Plan and manage the design, content, and production of all marketing materials. Work with different marketing departments to generate new ideas and strategies. Supervise projects to guarantee all content is publication-ready. Create communication and marketing strategies for new products, launches, events, and promotions. Lead the marketing and public relations staff. Respond to communication-related issues in a time
  • Corona
    Content Manager
    Corona
    Jan 2012 - Dec 2015 (4 years)
    I worked creating a content marketing strategies. I worked creating a digital content platform, service model in Apps focused on Architecture and design and its social networks: Facebook, Twitter, YouTube, Instagram, Pinterest, Linkedin, Website. www.corona.co I managed teamwork between designers, producers, videographers, content editors, community managers, advertising agencies, print and digital providers. Management and budget control.
  • Corona
    Brand Manager
    Corona
    Jun 2010 - Jan 2012 (1 year 8 months)
    Brand Manager in 44 countries. Visual visibility brand retail. Strategy content digital marketing (web page and social media). Analytical skills and attention to detail An understanding of trends and an ability to respond to customers' wishes Creativity and an ability to produce innovative and original ideas Team working skills The ability to manage and allocate budgets Written and verbal communication skills Experience with and an understanding of market research Time and project management skills, including the ability to work on multiple projects at the same time An ability to think strategically and come up with campaigns
  • Corona
    Design Manager
    Corona
    Mar 2008 - Jun 2010 (2 years 4 months)
    Team Manager. Advertising Manager. advertising campaigns, catalogs, website, pop material and merchandising retail stores. - Budget management, supplier control and purchase management for trade marketing. - Distribution management of printed graphic pieces for trade marketing and stores nationally and internationally.
  • T
    Design Manager
    Tribu int
    Feb 2005 - Mar 2008 (3 years 2 months)
    Production Services. Film services Designer to production ads commercials. Clients: Movistar, Comcel, Intel, Brightstar, Etb, Kia Motors, Heineken, Mobil, Vitaral, Nido, Paradise poker, Amstel, MBC2, Raffaello, Diesel, Guinness, Specsavers, Timberland, Powerade, Visa, Coca Cola, Carlsberg, Pepsi, Sony, Heineken, Coors light, Porsche. Web designer to www.tribu.com.co Events and concert production. Graphic production to Clients: Kia Motors, Intel, Movistar, Bavaria.
  • HeOn Health online S.A.
    Graphic Designer and Multimedia
    HeOn Health online S.A.
    Feb 2003 - Feb 2005 (2 years 1 month)
  • P
    Multimedia and Digital Director
    Papel house group
    Jun 2001 - Feb 2003 (1 year 9 months)
    Graphic Design. Web Design. Multimedia Design. Clients: Servientrega, Panasonic, Bancolombia, Sabro, Sucaryl, Hotel Radisson, Hoteles Royal.
  • G
    Design Manager Web- UX -UI
    Guapo Loco Group - Bars & Restaurants
    Jan 2001 - Jun 2001 (6 months)
    New Jersey Web design and developer www.wlbars.com