Panshul Tyagi

Lead Business Insights Analyst

AKKO

Jan 2024 - Current (2 years 10 months)

• Develop and execute the data strategy alongside executives to align with business goals and drive innovation • Collaborate with cross-functional teams, including project managers, engineers, and executives, to define data needs, prioritize projects, and set clear objectives • Conduct analysis to uncover trends, patterns, and opportunities for improving business performance and customer and partner experience • Extract data from primary and secondary sources and removing corrupted data • Identify key metrics and KPIs to track and monitor the success of various initiatives, providing regular updates and recommendations for improvement • Build and maintain advanced statistical models and algorithms to generate predictive insights, fore

Lead Performance Marketing Insights Analyst - APAC

Sep 2022 - Dec 2023 (1 year 4 months)

• Analyzed LinkedIn data to solve business problems and drive strategic & practical recommendations to effectively measure marketing impact. • Developed and implemented digital advertising strategies that increased brand awareness by 20% and lead generation by more than 15% for key strategic global and regional enterprise accounts • Measured LinkedIn influence and ROI for high value clients to demonstrate and proved the positive impact of LinkedIn marketing on their pipeline deals and revenue. • Conducted market research and analyzed data to identify trends and business insights that informed marketing campaign development. • Developed and delivered data driven presentations and reporting dashboards to C-level executives, effectively c

Sr. Marketing Insights Analyst

Adobe

Apr 2021 - Sep 2022 (1 year 6 months)

• Analyzed marketing campaign data using SQL to identify customer behavior trends and measure campaign effectiveness. • Measure the performance of Adobe ads across different media channels like LinkedIn, Google, Meta etc. and suggest strategic recommendations for optimization • Optimized the logged-out user flow for Students on A.com and improved student purchases by 5X in collaboration with the product team • Designed and A/B tests and variations of the navigation bar on A.com to improve user pathing and product discoverability of the SaaS solutions • Led the Geo Ro

Sr. Marketing Insights Analyst

Dell Technologies

Jan 2018 - Apr 2021 (3 years 4 months)

• Hypothesized and ran 50+ A/B tests for Dell Financial Services (DFS) that contributed revenue upside of ~$ 2.5+ M • Identified user friction through application abandonment & pathing analysis and spearheaded the application redesign for Dell Preferred Account (DPA)/ Dell Business Credit (DBC)(the two flagship DFS online offerings) and improved application conversion by ~10% • Successfully launched Prequalification for DFS consumer & business customers and drove increase in sign-ups by +20% • Developed a business case using rewards and coupons redemption data & user behaviour trends to craft a new Dell Advantage rewards program, in collaboration with marketing, pricing, legal, design & IT team. Helped with acquiring +10% new users & +3

D

Software Engineer

Dell Technologies|

Jul 2016 - Jan 2018 (1 year 7 months)

• Automated backlog of more than 100+ test cases for SOAP API web services and saved ~20- man hours • Logged, reviewed and triaged bugs observed in the code. Designed, wrote and executed test scenarios • QA test execution for Informatica ETL processes • Performed Unit, System, Regression and Functional integration testing for the Customer management segment • Participated in Daily stand ups, two weeks Sprint planning, mid sprint reviews, Sprint demos, and retrospective meetings for SCRUM • Monitored test results and provided interpretation, guidance and recommendations to aid decision making • Leveraged SOAP UI, Splunk, SQL for Oracle and Informatica for tests

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Panshul Tyagi

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