Pamela Ramirez U Marketing & Social Media Specialist | Digital Strategy,

Marketing and Operations Specialist

Bayit Management

Jan 2025 - Current (1 year 4 months)

Started as an executive support role, evolved into a marketing and operations position where I now manage content strategy and brand communication while supporting leadership processes. ● Lead end-to-end social media management for company properties (Instagram & Facebook), including content planning, visual design, copywriting, scheduling, and publishing, ensuring brand consistency and engagement growth. ● Develop digital communication strategies focused on strengthening brand image and improving tenant communication and community connection. ● Collaborate cross-functionally in content creation for TikTok and multimedia projects. ● Analyze performance metrics to optimize content strategy, improve reach, and increase audience interaction. ●

Marketing and communication analyst

Marmoles Decoraciones Cristina Urquijo

Sep 2023 - Jan 2025 (1 year 5 months)

Implemented marketing and sales initiatives that generated qualified leads by using channels like Facebook, Instagram, and Google My Business to target potential customers. ● Content creation for targeted campaigns on social media platforms to reach potential customers through search engines, resulting in increased inquiries and new customers. ● Contributed to company growth by launching a new line of decorative products made from ¨waste¨ materials. Managed the design, advertising on Facebook Ads, and sales efforts for the product line.

Marketing Manager

AOS International

Jan 2022 - Jan 2023 (1 year 1 month)

- Led social media strategy, managing platforms such as LinkedIn and Instagram, achieving a 10% of growth in brand awareness compared to 2021. - Increased by 20% on AOS LinkedIn audience in about 6 months. - Impacted more than 6,000 people in social me - Execute and plan brand events, including on-site networking, event sponsorship sales, event marketing, and online event budgeting and on-site promotional training for current and potential clients. - Impacted 200+ people around five events. Achieved six new business resulting 20% of increase in 2022 sales and the fulfillment of the strategic plan of 2022.

Tech Recruiter

AOS International

Jul 2021 - Nov 2021 (5 months)

- Led recruitment processes for 50 new full-time hires, ensuring a thorough and efficient selection process. - Collaborated with leadership on recruitment strategies, performance management, and employee engagement initiatives, resulting in a 10% improvement in retention rates. - Scheduled interviews for candidates across approximately 15 different IT profiles, streamlining the hiring process. - Utilized Canva to create visually appealing promotional materials for new job vacancies, enhancing the visibility of open positions and attracting a diverse pool of candidates.

Marketing Analyst

Laboratorios Funat S A S

Dec 2019 - Jul 2020 (8 months)

- Responsible for management of Funat Website product inventory. - More than 600 products updated on the company’s website, resulting in 60% increment of product visibility and 30% sales volume growth compare to 2019. - Assisted the sales team with performance management to the Funat stores employees. - Reported daily sales goals, providing the leadership updated and accurate daily information to take decisions in real time.

Pamela Ramirez U

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