Paulo Gregorin

Global SEO Lead

KAVAK.COM

Mar 2022 - Aug 2022 (6 months)

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SEO Supervisor

Suno United Creators

Aug 2020 - Mar 2022 (1 year 8 months)

Product Owner

Banco Pan

Jun 2019 - Dec 2019 (7 months)

- Reporting and benchmarking SEO strategies with resulting impact of optimisations - Keyword research and editorial management of optimised content production for institutional blog - Page cannibalisation resolution • Site structure optimisation; • Domain clean-up by identifying unused indexed pages; • Creating a strategic roadmap based on competitor analysis of digital assets; • Negotiating deadlines with different areas of the institution and overseeing production of new digital fronts;

SEO Specialist

Qelp

Nov 2018 - Jun 2019 (8 months)

- Competitive digital market analysis - Keyword research and reach projection of semantic index - Subdomain strategy optimisation • Cross-domain canibalisation analysis and contention • SEO workshops for content associates • Strategic insights for sales area • JavaScript SEO • vBulletin SEO Forum Vivo | Vivo Guru | Vivo Tutoriais | Claro Peru | Viva Bolivia

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Senior SEO Analyst

Jüssi

Oct 2017 - Oct 2018 (1 year 1 month)

- Linkbuilding - Research, development and implementation - Keyword research and on-page optimisation with Structured Data - Strategic content planning and production for conversion optimization • Identifying new key optimization opportunities for business success • Translation of support methodologies and coordinating LATAM optimization implementations • UX workshop development and implementation with clients • Search behaviour analysis and evaluation for strategic optimisation of SEM • User experience analysis for product-related problem solving Itaú | Babbel | Microsoft LATAM | Itaú Asset Management | Pandora Jóias | 1953

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Head of Content Marketing & Inbound Strategies

OZI Technology

Sep 2016 - Oct 2017 (1 year 2 months)

- Analyzing B2B marketing strategies implemented by national and international competitors - Research, Analysis and Definition of applicable strategies of marketable advantages - Keyword analysis and definition for content production • Definition and Implementation of Inbound Strategies directed at stimulating organic growth and repercussion • Social media environment analysis to establish communication with key groups of interests • In-depth product analysis directed at stipulating main areas of interest for prospected and unknown clients • Large-scale content production for all stages of B2B Sales Funnel, ranging from blog posts to ebooks and infographics • B2B Sales Funnel Management through Lead Segmentation with Lead Scoring and Tr

Strategic Planner Intern

Young & Rubicam

Jun 2012 - Dec 2012 (7 months)

- Market analysis research - examining the competitive scenario in strategic markets for the brands we served. - Competitive analysis - researching the strengths and weaknesses of competitors to decide where to invest marketing efforts. - Segmented communicational analysis - studying past campaigns to understand how to create brand awareness and unique value propositions. • Tendency analysis - investigating various news and media outlets. Danone | Nike | Bonafont

Paulo Gregorin

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