Pablo Pulido Global Martech Specialist | Growth Marketing Manager | Data Driven

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Marketing Data Specialist

ThoughtLab

Jul 2023 - Jan 2024 (7 months)

● Utilize CRO techniques to optimize website performance, user experience, and conversion funnels. ● Take ownership of data analytics and reporting, providing recommendations to optimize marketing efforts. ● Conduct customer behavior, and market trends to identify areas of growth opportunities. ● Utilize analytical tools and platforms to gather and interpret data, such as Google Analytics, Hotjar, and Lucky Orange. ● Conduct thorough research and analysis of competitors' marketing strategies, campaigns, and online presence. ● Identify key success factors and best practices used by competitors and provide recommendations to improve our own marketing efforts. ● Collaborate with the content team to ensure consistency and alignment with the ove

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Head of Marketing

Prime Control - Experts em Testes de Software

Dec 2021 - Jun 2023 (1 year 7 months)

- Achieved a 90% growth in revenue in the first year through marketing strategies, with a ROE of +191% and a 34% increase in conversion rate. - Responsible for designing, creating, developing, and optimizing the company's marketing strategy for B2B businesses, including setting specific digital objectives (KPIs and OKRs) and monitoring their progress. - Planned and implemented Account-Based Marketing (ABM) strategy to achieve exponential growth in the active client portfolio.

Global Martech Digital Analytics Specialist

Kavak.com

Dec 2021 - Oct 2023 (1 year 11 months)

• Part of the Global MarTech team, responsible for the Collection (Tracking) area, meeting all demands related to Signaling Web & App from the Performance, Product, International, Strategy, Marketplace and Marketing teams for all countries (Mexico, Brazil, Argentina, Turkey, Colombia, Peru, Chile, Oman, United Arab Emirates) • Direct participation in the creation of the Global Marketing Tracking Strategy using tools such as Amplitude, GA4 360. Google Analytics 360, Google Tag Manager 360, Firebase, AppsFlyer, Algolia, Insider and Smartly • Creation of metrics maps for building dataLayers and implementing events to capture and enrich data from two digital channels of the company • Pixel management and conversion events for all Paid Media pla

Performance Marketing Manager LATAM

QUEIMA DIÁRIA

Apr 2021 - Nov 2021 (8 months)

• Responsible for optimizing LATAM's sales strategy (Expansion Project) to ensure constant improvement of the main business KPIs in the countries of Colombia, Mexico, Peru, Argentina and Chile • Conducted market analysis with a focus on BI (Business Intelligence) identifying business opportunities and Expansion to other LATAM countries as well as improvements throughout the funnel to maximize lead generation and sales • Metrics monitoring using tools such as Google Analytics, Hotjar, SEMRush, Google Tag Manager, Google Optimize and others, as well as data analysis for strategic reporting • Creation of the Standard Operations Procedures (SOP) for the company's LATAM Growth area, improving the management and optimization processes of the Sale

Program/Project Manager - New Associate

Accenture

Oct 2019 - Mar 2021 (1 year 6 months)

• Awarded DISTINCTIVE ACHIEVEMENT: Recognition for employees who achieved the best results and best performance in FY20 among more than 1,500 people in the office • Responsible for financial processes that cover several countries, belonging to the Procure to Pay (PTP) process • Focal point for processes in the Billing area and for regularizing errors, creating new control, and recording processes parallel to the current ones, reducing the margin of error by 65% • Interacted with clients and project stakeholders, receiving praise from the client for my excellent performance, hard work and analytical skills

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Growth Marketing Manager

Zone Fashion

Feb 2019 - Sep 2019 (8 months)

• Responsible for multiple management, direction and planning processes in the Marketing and Sales areas, performing various financial processes, ensuring a higher ROI during the time I worked in the company • Managed 15 people, having achieved 91% retention in the team • Developed the digital marketing plan and implemented the store service project • Increased revenue from online sales by 150% during the 7 months I worked at the company. • Trained and accompanied the online and in-person sales team

Search Engine Optimization Specialist

MLS Data Tools

Jul 2018 - Jan 2019 (7 months)

• Used planning systems like Jira to estimate and plan projects, managing to complete more than 50 weekly tasks • Contributed both in the operational area of the company and in the organizational area, creating more than 20 technical and functional documents for the web development area • Planned the development and launch of the brand in the digital market • Developed the layout of the sites to be created, as well as the implementation of SEO strategies

GGS IT Solutions Documentation Consultant

Cantv

Jun 2017 - Sep 2018 (1 year 4 months)

• Creation of documents related to IT processes, for tools such as Oracle, SAP, Servers, and more. • Conducted administrative processes for Estimation and Planning, Risk Management, and Scope Management for the creation of certified DTPs (Documented Technical Procedures) and adherence to delivery deadlines. Reviewed processes, authenticated, and certified the created DTPs. • Acted as a consultant in the realization and standardization of other technological documents to obtain ISO 9000 and ISO 9001 quality management certifications.

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Founder

X Science Digital

Aug 2016 - Current (10 years 1 month)

• Consulting company for Growth Marketing, Data Analytics, Data Driven, Marketing Strategies and Expansion

GGS IT Solutions Documentation Analyst

Cantv

Jul 2016 - Jun 2017 (1 year)

• Creation of documents related to IT processes, for tools such as Oracle, SAP, Servers, and more. • Created, modified, and revised over 30 functional documents (User Guides or DTPs) for internal system processes. Also developed technical and procedural documents, adhering to high standards of Management and Quality Control, obtaining and maintaining ISO 9000 and ISO 9001 certifications. • Successfully met all delivery deadlines (SLA) for 100% of the activities under my responsibility.

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Article Copywriter

Wnews Media Group

Jan 2016 - Jul 2018 (2 years 7 months)

• Write articles in the field of fashion and beauty, using SEO techniques, keywords and different writing techniques to adapt to the client's needs • Research industry-related topics (combining online sources, interviews and studies) • Write clear marketing copy to promote the blog • Prepare well-structured drafts using content management systems • Review and edit blog posts before publication

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UI & UX Design Intern

iQuantile

Dec 2015 - Jun 2016 (7 months)

• Understand the product development lifecycle • Write user stories and user characters • Design of wireframes, mockups and prototypes • Collaborate with the design team, resolve issues and support other team members • Reporting to the Head of Product Development

Pablo Pulido

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