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UPB Advertiser with a Master's Degree in Brand Strategies at Brunel University. Passionate about building brand strategies and market research. I have experience in the strategy process, based on research (qualitative quantitative), data analysis, the generation of insights and the construction of objectives, KPIs, strategies and brand, marketing and communication plans, taking into account the positioning, social and environmental impact and emotional connection (endomarketing). I seek to consolidate brand plans, understand the market, the target and the organization to establish clear strategic objectives and derive all brand actions from these and optimize brand understanding, positioning and loyalty from its essence, communication, benefits and portfolio.