Pablo Kairuz Business Development Manager at Canon U.S.A., Inc. - Bogotá, CO

Colombia-Ecuador Business Developer - Marketing Specialist

Canon

Jan 2023 - Current (3 years 4 months)

• Responsible for the development of corporate printing business in Colombia and Ecuador (Equipment and Consumables) identifying trends, opportunities and growth areas. • Identify and analyze business opportunities in the Colombian and Ecuatorian markets, developing strategies for the acquisition of new accounts and expansion in B2B segments. • Channel account development management in Colombia and Ecuador, including wholesalers and distributors for corporate printing (MFP, LFP, production). • Responsible for prospecting, acquisition, management and loyalty of resellers. • Implementation of benchmarking and pricing strategies focused on increasing sales and market share. • Supervision of marketing programs for channel loyalty, includi

S

LATAM Sales Representative

Seawest Logistics (Division of Ricova)

Feb 2022 - Jan 2023 (1 year)

• Achievement and maintenance of clients at the LATAM-USA-CANADA level. • Lead market research at the regional level (Latin America, North America - IMPO / EXPO-). • B2B prospecting of clients at LATAM level. • Identify and analyze GP vs tonnage business opportunities. • Pricing Strategie. • Lead account creation processes with carriers (Airlines / Shipping Companies).

I

Co-Founder

Inversiones CB

Feb 2021 - Jul 2022 (1 year 6 months)

• Managed the forecast and the increase process in sales and billing, achieving a financial break-even point in the 6th month. • Increased service sales conversion from 20% to 70% in 4 months. • Lead the customer follow-up and loyalty process, increasing the hit ratio in number of customers and billing.

A

Manager Trainee.

Andean Cluster (Colombia, Perú, Ecuador, Venezuela),

Jul 2018 - Dec 2020 (2 years 6 months)

• Develop RFQs for key clients. • Negotiate rates with airlines for export processes, and • with foreign branches in import processes. • Identify and analyze GP vs. tonnage business opportunities. • Coordinate the process of improving information in CRM between sales and operations. • Led file reduction and financial closing project. • Coordinate In House operation at Glaxo Smith Klyne, air and sea imports for Pharma and Consumer products. • Managed closing of Spot quotations in some cases with profit averages above 10,000 USD. • Led RFQ closures with key clients, with forecasts of over 50,000 USD per year. • Improved the management of information in CRM by sales, increasing the reliability of the figures by 20%.

K

Marketing Manager

Km Trading co.

May 2014 - Jul 2018 (4 years 3 months)

• Develop strategies in Sales-Marketing B2B, with emphasis on companies in the oil sector in Colombia. • Manage pricing strategies in order to maintain and develop business relationships with key customers. • Coordinate design and execution of Forecast in order to achieve compliance with previously established goals. • Lead the development of brand positioning strategies, customer loyalty and market share.

G

Imports Head

GENERISALUD

Jul 2010 - Nov 2011 (1 year 5 months)

• Coordinate negotiations with strategic suppliers from the initial contact, selection, acquisition and production. • Coordinate monitoring of costs and expenses of international operations and invoicing of cargo agencies and associated service providers.

Business and Marketing Analyst

FranaInternational

Aug 2007 - Jul 2010 (3 years)

• Coordinate business marketing actions, export and import projects and research of new markets. • Design and execute B2B marketing actions for the company, managing the search for new clients and the loyalty of existing strategic clients.

F

Coordinador de Cooperación Internacional

Fundación Norte

Feb 2007 - Jul 2007 (6 months)

• Coordinate international relations of the Foundation with foreign NGOs, being directly in charge of the initial contact with strategic allies and event logistics.

F

Coordinador de Cooperación Internacional

FUNDACIÓN NORTE - SUR

Feb 2007 - Jul 2007 (6 months)

• Coordinate international relations of the Foundation with foreign NGOs, being directly in charge of the initial contact with strategic allies and event logistics.

Pablo Kairuz

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