P

Pablo Ferrufino

About

Detail

UX Designer
Cochabamba, Cochabamba Department, Bolivia
Contact Pablo regarding: 
work
Full-time jobs
Starting at USD2.6k/month
Flexible work
Starting at USD16/hour

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • NiCE
    UX UI Designer
    NiCE
    May 2023 - Current (3 years 3 months)
    Spearheaded the design and implementation of new characteristics for generative search functionality, achieving a successful rollout within 6 months of the beta phase that is pursuing an enhanced user engagement by 30%. Collaborated with data engineers and product managers to produce comprehensive reports on the generative search feature and facilitate the prompt persona calibration for each organization. Designed and launched an internal newsletter that successfully reached over 120 recipients quarterly, gaining approval for external distribution; this initiative is projected to provide provide comms on critical updates to users. Orchestrated comprehensive reporting frameworks for page translation events, collaborating closely with data en
  • F
    Freelance Designer
    Jun 2019 - Current (7 years 2 months)
    Worked an engaging e-commerce website for a lavender producer utilizing Shopify, driving an increase in product offers online, around 15% in sales within the first year and attracting over 1,100 unique visitors monthly. Designed and implemented innovative web designs for a language school aiming to boost foreign enrollment by 20%. Spearheaded fundraising initiatives on the website for Arco Iris Foundation, helping raise $20,000 within one year to support health and education programs for over 2000 homeless children and low-income families across Bolivia.
  • M
    Visual Design and Marketing
    Metrópolitana
    Feb 2019 - Mar 2022 (3 years 2 months)
    Revamped the corporate website by integrating user-friendly features for both B2B and B2C audiences, including car reservations, direct travel insurance purchases, and personalized travel planning tools. Developed and executed interactive marketing campaigns across three media platforms—Social Media, digital interfaces, and Point of Sale systems—resulting in a 50% increase in audience engagement and a 15% boost in conversion rates over the first twelve months of post-COVID era where travel insurance was necessity.
Education verified_user 0% verified
  • U
    UX UI, Product Management, HTML & CSS, AI Prompt Engineering.
    Sep 2019 - Mar 2020 (7 months)
  • Universidad Privada Boliviana
    Graphic Design
    Universidad Privada Boliviana
    Dec 2009 - Jun 2015 (5 years 7 months)