Creative Copywriter & Campaign Lead
RIOT TBWA
Jan 2020 - Oct 2025 (5 years 10 months)
Developed integrated campaign concepts and copy for 8+ regional brands across 6 Central American markets (Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, Panamá).
Produced 20-50 creative assets per brand per month, including social, digital, audiovisual and campaign-level concepts, ensuring consistent brand storytelling across channels.
Collaborated with cross-functional teams (art, design, strategy, media, production) to deliver integrated solutions across digital, retail, CRM and brand touchpoints.
Reviewed and supported junior copywriters to maintain creative quality and messaging coherence. Led macro-concept development and client pitches for regional campaigns, translating insights into scalable creative platforms.
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