Pablo Martinez Flores

VP Data & Engineering

CULINA HEALTH

Apr 2022 - Current (2 years 11 months)

Leading the Data & Engineering teams at Culina Health.

E

Founder & CEO

English Partners

Apr 2020 - Jan 2022 (1 year 10 months)

English Partners is a virtual English Coach for every Spanish-Speaker. Improve your fluency through everyday practice + feedback; learn vocabulary and polish your listening & pronunciation skills by chatting with a WhatsApp Bot. -Keep your pace with custom tips, reminders, and recommendations -Solve quizzes and practice by chatting with your coach -Receive quick videos, infographics, and weekly summaries WhatsApp English Coach is supported by community-oriented live sessions and a desktop course library.

G

Co-Founder and Chief Marketing Officer

Grillo

Jan 2015 - Dec 2018 (4 years)

Overseeing sales, business development and marketing operations for Grillo.

U

Academic Coordinator - Big Data Science for Business Master's Degree

UTEL - Universidad Tecnológica Latinoamericana en línea

Mar 2014 - Aug 2014 (6 months)

Leading research and development of the syllabus and faculty for the brand new Master's Degree in Big Data Science for Business, aiming to educate the next generation of Data Leaders.

K

Founder and CEO

Klustera

Jun 2013 - Mar 2021 (7 years 10 months)

Klustera Marketing Cloud is the key solution for customer-facing companies that want to make more intelligent use of their spaces and nurture the relationship with their clients.

F

Head of Data Science

Flock Advertising

Aug 2012 - Oct 2013 (1 year 3 months)

Within one of the most successful and fast-paced agencies in Mexico, I have successfully led a data-literacy programme (capacitation, consulting, dashboard customisation) across all operative areas, visibly enhancing agency´s overall performance and improving client satisfaction. Also, I´m responsible for the scheming, productisation and value engineering of the big data solutions portfolio, coordinating the data science team and developing the sales channels.

W

Digital Analysis Director

Wunderman

Jun 2012 - Aug 2012 (3 months)

Being director of one of the paramount areas on a digital agency, I got to place the data leverage at the center of every marketing plan and technological execution. Enabled key stakeholders to make relevant, data-driven decisions thanks to digital analytics reports, insights and optimization deployment. Worked mainly with Nokia, Ford, Movistar, Metlife, Hoteles.com and L’Oreal.

W

LIO Data Analyst Nokia LatAm

Wunderman

Aug 2011 - Aug 2012 (1 year 1 month)

Regional-scope data analyst, devoted to reduce costs, improve user understanding and maximize the impact of marketing campaigns on earned, bought and owned media across several brand touchpoints on the web. Enabling Marketing upper management to make timely and relevant data-driven decisions with web metrics reports, insight generation and optimizations guidance. Site Catalyst and Adobe Discover, as well as Facebook Insights, are my core data tools.

A

Web Analytics Architect

Abaco Digital

May 2011 - Aug 2011 (4 months)

-Enabled organizations to take advantage of its data in order to make better business decisions -Constructed attribution models and outlined measurement tools to turn data lavishness into data prosperity -Developed dashboards and scorecards to help stakeholders achieve their business goals faster and more accurately -Designed Website Optimization experiments to leverage the power of internet´s scale economy

C

Web Analytics Consultant

CODICE

May 2010 - Apr 2011 (1 year)

As a follow-up of my pursues onto the digital marketing area, I became member of the Adwebtisers team at Codice. Conversion optimization and online metrics analysis were my core responsabilities.

Pablo Martinez Flores

About

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Pablo's behavioral traits
Pablo's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.