Oscar Javier Cancino Feria Art director

Creative/Sr. Art Director

Superside

Jan 2020 - Current (6 years 6 months)

• Led cross-functional team of 5, ranging from entry-level designers to senior designers, and collaborated to optimize performance. • Collaborated with a team of professionals to maintain the accuracy of design projects across production stages in a $20M valued company, to ensure campaigns were on-brand and aligned with business objectives • Managed 10+ branding and marketing projects every month of tech, health, beauty, and crypto industry

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Creative/Sr. Design Director

McCann, CDMX,

Jan 2016 - Jan 2020 (4 years 1 month)

• Supervised digital design team of 3 that developed large-scale social media projects for Chevrolet Mexico • Produced the most successful campaign of the brand: "Chevrolet Suburban", recovering the lead in the SUV market by 76%, and increasing sales by 176% • Developed, implemented, and monitored the campaign for the All-New Chevrolet Onix, winning the bronze award for new products at the Effie Awards Mexico • Created and filmed the World Cup films for social media without being a sponsor, ranking number 13 in brand conversation during the World Cup, with 22.8 million views and 94% positive conversation

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Multimedia graphic designer

Elogia, Seed Group, CDMX,

Jan 2011 - Jan 2015 (4 years 1 month)

• Generated landing pages and websites for Campbells, Salsa Tabasco, Fester, Groupalia, and Privalia, increasing customer interest by 15% as a multimedia graphic designer • Designed multimedia assets, web sites, banners, landing pages, and social media ads for Kellogg´s, Nestle, Cal-c-tose, and Pedigree increasing followers on Facebook by 20%

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Multimedia graphic designer

Terra, CDMX,

Jan 2007 - Jan 2011 (4 years 1 month)

• Conceptualized and executed visual designs for print and digital media, resulting in a 30% increase in engagement for the Bancomer website, under the design manager's guidance • Designed, animated, and programmed mini-sites, banners, and creative material for the portals of terra.mx using Photoshop, Illustrator and Flash • Addressed customer concerns worked collaboratively to find solutions about new programming languages

Oscar Javier Cancino Feria

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