Oscar Roman

Senior Media Strategist

R/GA

Aug 2021 - Current (4 years 1 month)

- Improve performance YOY in an 11% conversions, 17% revenue, and 41% conversions rate in one of the major brands of the agency.

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Marketing Manager

BeCheck - Business Efficiency

Jan 2019 - Dec 2020 (2 years)

- Startup and scale the organic traffic on customer websites through SEO on Page strategies, Blog posting strategies, and Linkbuilding. - Minimize costs of results through various strategies, such as A / B testing in titles, descriptions, images, types of campaigns, and audiences. Conception and execution of marketing campaigns, especially with an emphasis on campaigns in Google Ads, Facebook Ads, Linkedin Ads, and SEO for various clients. Managed quality assurance and the relationship with the client based on the strategies applied and results.

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Marketing Director

South American Jets LLC

Jan 2018 - May 2019 (1 year 5 months)

- Increase by 300% visits to the main website, with growth in all the channels being exceptionally high in Social Media and Organic Traffic.

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SEO / SEM Consultant

ARKUS C.A.

Mar 2016 - Nov 2016 (9 months)

- Design positioning strategies using Search Engine Optimization techniques customized for each client, which has resulted in several of them increasing their visibility in search engines. - Design and implementation of a strategy of differentiation for the Company, with the primary goal of generating more interest in the services it provides and to pull more traffic into the website. - Implementation of a positioning strategy using Google Adwords on a client in the tourism sector, causing a 20% increase in sales.

SEO & Analytics Specialist

Motion Ave Inc

Jan 2016 - Jan 2018 (2 years 1 month)

- Increase conversions for Adwords with different clients, but specifically, the one with the highest result was initially a 20% jump followed by smaller increments each month. - Increase the CTR of the web pages of the clients through SEO strategies, averaging values of 5% to 10%. - Develop a structure for reports that are easy to understand and easy to develop for both team members and clients.

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Marketing Manager / Co-Founder

ANGAMA C.A.

Jan 2013 - Jan 2014 (1 year 1 month)

- Design and structuring of the activities of each of the areas of the company as well as the implementation of the training program and development of technical skills of employees. - Design of an optimized service that had no competition and led the Company to grow 40% in just one year. - Develop and implement the methodology for the social media management of each social account adapted to each customer's needs. (Venezuelan Company dedicated to developing web pages, digital marketing campaigns and implementing branding strategies). Marketing Manager / Co-Founder Development planning and implementation of digital tools. Management of internal and external social networks. Planning and implementation of financial and business strategies fo

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Marketing Manager / Co-Founder

INV. PARAGUANA DE COMPRAS C.A.

Jan 2009 - Jan 2014 (5 years 1 month)

- Development of a digital marketing strategy, based on Social Media and SEO to attract followers on social networks, managing to occupy the top positions in google the first year. - Successful negotiation with service providers to form strategic alliances that enabled the company to achieve savings of more than 8%. - Implementation of a trading strategy based on customer loyalty and benefits of the services offered by the Company, obtaining a 25% increase in new Venezuelan Company dedicated to the promotion of tourism in Paraguaná through the website: www.paraguanadecompras.com Marketing Manager / Co-Founder Planning and implementation of financial and business strategies of efficient use of financial resources, and design and development

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