Omar Laoudai
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Senior SEO Coordinator @ Infomineo
Casablanca-Settat, Morocco
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Résumé
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Senior SEO Coordinator at InfomineoInfomineoDec 2023 - Current (2 years 7 months)⚡️ I define, implement, and optimize the company's SEO strategy. I lead on-page and off-page optimization, ensure technical SEO compliance, and manage SEM campaigns for maximum impact.- DSearch Engine Optimization ManagerDabaranNov 2022 - Nov 2023 (1 year 1 month)As an adept SEO Manager at Dabaran Agency, I seamlessly navigated the intricate realm of SEO, concurrently overseeing up to 8 clients. My dynamic role encompassed the creation of high-quality backlinks, fortifying client pages and websites while amplifying site credibility, authority, and trustworthiness. Dedicated to improving brand reputation, I executed meticulous audits, maintenance, and updates on databases, ensuring data accuracy reflected in insightful tracking sheets and reports. Skillfully negotiating with link-building targets, I balanced the delicate equation of quality and payment. My creative link acquisition strategies were tailored to each client, fostering robust prospecting, outreach activities, and collaboration with cross
- SMarketing & Growth ManagerSkrappioNov 2021 - Nov 2022 (1 year 1 month)I successfully boosted website visibility through the implementation of effective keyword and backlink building strategies. In addition, I consistently monitored competitors' activities and proactively addressed any issues related to the website's toxicity. One of my proudest accomplishments was driving internal growth by developing and implementing referral and reward programs that significantly increased customer retention and loyalty. As a firm believer in the power of word-of-mouth marketing, I constantly explored new and innovative ways to promote business growth and success.
- LProfessional Graduation ProjectLectraFeb 2020 - Aug 2020 (7 months)" The implementation of an E-communication strategy adapted to face the Covid-19 crisis ” (Obtained the highest project score at school 19,47/20)
- LMarketing specialist - North AfricaLectraFeb 2020 - Oct 2021 (1 year 9 months)Reinforce the sales to increase the pipeline. ◼ Studying the market to align the Corporate marketing strategy with the local context. ◼ Moderating Salesforce CRM, Qualifying, and Analysing the existing Data. ◼ Enriching the database through the implementation of lead generation programs promotional campaigns and cold prospecting. ◼ Measuring and analysing the impact of each action and, depending on the results, re-adjust its strategy. ◼ Developing training programs for the sales team in order to improve their productivity for commercial prospecting. (This position was new, and the marketing was directly managed by the corporate)
- GMarketing TraineeGroupe AKSALJul 2019 - Aug 2019 (2 months)How Behavioral Assessments Can Help Ralph Lauren Address Complaints and Enhance Customer Satisfaction.
Education
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- EMaster degree : Product ManagementESITH CasablancaJan 2018 - Dec 2020 (3 years)Ranked #1 in my class based on highest overall GPA.
- EProfessional Bachelor's degree : Apparel Development and ManagementESITH CasablancaJan 2015 - Dec 2018 (4 years)
Projects (professional or personal)
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- PProduct Hunt LaunchMay 2022 - Jul 2022 (3 months)Successful launching on the ProductHunt platform, making it to the front page, with +500 upvotes, drastically increasing website traffic, building press coverage, and generating valuable feedback.