Omar García López

Paid Media Manager

Monks

Sep 2024 - Current (1 year 8 months)

• Led full-funnel digital strategy for financial clients using Google Ads, Meta, TikTok and affiliates • Increased acquisition by 14% through audience segmentation and conversion funnel optimization • Developed and executed the SEO/SEM roadmap with landing page and keyword intent testing • Automated campaign reporting with GA4, Looker Studio and Google Sheets ensuring agile execution with a cross-functional team

Performance Marketing Manager

Stori

Mar 2024 - Jun 2024 (4 months)

• Managed paid campaigns across Meta, Google Ads, and DSPs, focused on user deposit growth • Boosted ROAS by 18% through optimized ad creatives, targeting, and media mix aligned to funnel KPIs • Built real-time dashboards with GA4 and product analytics to track performance and drive decisions • Partnered with product and design teams on A/B tests to optimize CTAs, messaging, and visual assets

N

Growth Media Manager

Nu México

Jun 2022 - Nov 2023 (1 year 6 months)

• Led user acquisition strategy for web and app through Search, Display, Social, and App campaigns • Improved efficiency by 20% using LTV segmentation, creative testing, and platform-specific benchmarks • Coordinated growth experiments with product marketing to align media with lifecycle and feature adoption • Optimized paid media spend based on ROAS trends, attribution models, and performance insights

Media Manager / Growth Hacker

Covalto

Jul 2019 - May 2022 (2 years 11 months)

• Owned digital growth strategy across SEO, SEM, paid social, ASO, and CRO for SME clients. • Increased organic traffic by 40% through technical SEO, keyword clustering, and content optimization. • Built and automated CRM/email flows for onboarding and upsells, based on behavioral data. • Maintained a 3:1 ROAS by optimizing budget allocation across Search, Display, and Retargeting channels. • Collaborated with the creative team by providing findings and insights, and developed A/B testing agendas to enhance asset performance, ensuring that creative elements aligned with growth objectives.

Omar García López

About

Detail

Timeline

Résumé