Oriana Isabel Leal Ramos Especialista en Marketing Digital

Media Paid

Avocado

Oct 2023 - Current (3 years 1 month)

I design and execute Paid Media strategies aligned with performance and business goals for agency clients.
📣 Paid Campaign Management
I manage campaigns on Meta Ads and Google Ads, configuring structures, audiences, and budgets aligned with each client's objectives.
📊 Performance Optimization
I monitor and optimize key KPIs (CTR, CPC, CPA, ROAS) to maximize advertising ROI through continuous analysis and A/B testing.
🎯 Media Strategy
I design campaign architecture from planning through implementation, ensuring coherence between business objectives and tactical execution.
🤖 AI Applied to Campaigns
I use AI tools to optimize copy creation, audience segmentation, and predictive analysis, enhancing ca

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SEM specialist - freelance

Mar 2020 - Current (6 years 8 months)

LATAM

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Lead Generation

AdsFactory

Apr 2022 - Aug 2022 (5 months)

Specialist in lead generation through the creation and optimization of conversion funnels.
🔁 Conversion Funnel Creation
Designed and built conversion funnels for lead capture, structuring each stage of the user journey to maximize conversion rates and reduce cost per lead.
📣 Paid Campaign Management
Managed campaigns on Meta Ads and Google Ads aligned to each funnel stage, ensuring coherence between the ad, landing page, and conversion objective.
📊 Performance Optimization
Monitored and optimized key KPIs such as CPL, CTR, and conversion rate, making continuous adjustments to improve funnel efficiency.

Performance Analyst

LEADAKI

Aug 2021 - Feb 2024 (2 years 7 months)

Led paid media strategies focused on lead generation and sales for clients across various sectors, with emphasis on scaling and data analysis.
🏆 Key Achievements: Led campaign optimization focused on CPA reduction and sustained budget scaling. Coordinated technical implementation of pixels and conversion events, ensuring accurate measurement of results.
🤝 Client Management
Maintained direct relationships with clients, managing expectations, presenting results, and aligning media strategies with commercial objectives. Served as the primary point of contact for strategic decisions and adjustments.
📊 Data Analysis
Identified improvement opportunities through data analysis and executed evidence-based scaling plans.

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Media Buyer

Digital Agency Serendipia

Mar 2021 - Dec 2021 (10 months)

Performance Leader (Media Buyer)

Wizerlink

Feb 2021 - Jun 2021 (5 months)

SEM Specialist

Everest Marketing

Oct 2020 - Apr 2022 (1 year 7 months)

Managed SEM campaigns for the Real Estate sector in Europe, focused on generating high-quality leads for real estate projects.
📣 SEM Campaign Management
Managed Google Ads campaigns for the European real estate market, optimizing geographic segmentation, bidding strategies, and ad structures to maximize qualified lead acquisition.
🎯 Geographic & Audience Targeting
Defined and optimized audiences segmented by location, demographic profile, and purchase intent, adapting messages to the European real estate market.
📊 Performance Optimization
Continuously monitored and adjusted campaign KPIs to ensure a steady flow of leads at the lowest possible cost.

SEO Consultant

Centria Group

Oct 2020 - Mar 2021 (6 months)

SEM / Facebook Ads / SEO / Analytics Analyst and Implementer

Grupo Eclipse

Jul 2020 - Aug 2021 (1 year 2 months)

- Formulación de estrategias.
- Implementación de campañas.
- Reporting.

Digital Media Specialist

Wizerlink

May 2020 - Sep 2020 (5 months)

Professor of Marketing

Quality Leadership University

Mar 2020 - Apr 2021 (1 year 2 months)

- Tutoriales en línea.
- Revisión de contenido.
- Aplicación de evaluaciones.
- Asistencia técnica al alumno.

Audiovisual producer

ISEEN

Jul 2019 - Mar 2020 (9 months)

SEO Consultant

Balboa Centria Group

Feb 2019 - Mar 2020 (1 year 2 months)

- Investigación de Palabras Claves. (Keyword Research).
- Auditorías de sitio web.
- Mejora de reputación Digital.
- Creación de sitios web.
- Publicación de contenidos web.
- Informes de Analítica Web.
- Mejoras del Perfomance WPO.

Digital Media Specialist

Wizerlink

Dec 2018 - Mar 2019 (4 months)

SEO Analyst

Seoenlamira.com

Jul 2018 - Sep 2018 (3 months)

Community manager

WitAdvisor

Feb 2018 - Sep 2019 (1 year 8 months)

www.witadvisor.com

Adversiting manager

Centria Group

Sep 2017 - Nov 2017 (3 months)

SEM Analyst and Implementer - Adwords / Facebook Ads / SEO / Analytics |

Grupo Eclipse

Jun 2017 - Sep 2019 (2 years 4 months)

- Planning, develop and implement campaigns in digital media (Google Ads + display + Youtube / Facebook Ads)
- Reporting analysis and optimization of online campaigns
Web Development (HTML, CSS, WP), graphic design. Tools: Google Ads, Google Analytics, Facebook, Linkedin, Twitter Ads & SEO tools.

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Social media manager

Enganche Digital

Apr 2017 - May 2017 (2 months)

- Counseling in digital marketing and social networks
Asesoría en Marketing Digital y Redes Sociales

Operations manager

i24web

Dec 2015 - Apr 2017 (1 year 5 months)

i24Web LLC

Advertising assistant

i24web

Sep 2015 - Dec 2015 (4 months)

Editorial coordinator

i24web

Apr 2015 - Sep 2015 (6 months)

i

Content curator

i24Web LLC

Mar 2015 - Apr 2015 (2 months)

i

Traffic manager

i24Web LLC

Dec 2014 - Mar 2015 (4 months)

i24web

i

Community manager

i24Web LLC

Aug 2014 - Dec 2014 (5 months)

Freelancer (self employed)

C

Computer technical support - freelance

May 2014 - Dec 2015 (1 year 8 months)

- Repair, maintenance, configuration and update of hardware and software
- Repair and update of software (smartphones)

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Contador público

i24Web LLC

Mar 2014 - Jul 2014 (5 months)

Gestión contable de empresas de manera independiente, balances,
certificación de ingresos, asesoría administrativa, etc.
RSM ve

Asistente de auditoría

RSM

Sep 2013 - Mar 2014 (7 months)

- Perform reviews of supporting documentation of financial and / or administrative operations, based on guidelines or instructions from the auditors in charge
- Analyze and evaluate internal control processes, collaborating with the preparation of audit reports
- Prepare working papers for audits, cash flows and inventory taking, according to guidelines and audit program
Efectuar revisiones de documentación de respaldo de operaciones financieras
y/o administrativas, en base a pautas o instrucciones de los auditores
encargados.
Analizar y evaluar los procesos de control interno, colaborando con la elaboración de informes de auditoria.
Elaborar papeles de trabajo de las auditorias, arqueos de caja y toma de

Oriana Isabel Leal Ramos

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Oriana Isabel Leal Ramos