Digital / Performance Marketing Executive
Results-driven digital marketer with 1+ year of experience managing conversion-focused campaigns across SEA retail, luxury, and FMCG markets. Experienced in end-to-end campaign planning, daily optimization, budget tracking, and performance reporting across multiple e-commerce and paid media platforms.
Currently managing cross-market campaigns across Shopee, Lazada, Tokopedia, TikTok Shop, Blibli, and Zalora, aligning media strategy with brand, commercial, and platform teams to ensure campaigns translate into real business results beyond in-platform metrics.
Core Expertise
Performance campaign planning and execution
ROAS, CPC, and CVR optimization
Audience targeting, A/B testing, and bid strategy implementation
Budget pacing, spend allocation, and performance efficiency
Data analysis, reporting, and actionable insights by market and SKU
Platforms & Tools
Meta Ads, Google Ads
Shopee, Lazada, Tokopedia, TikTok Shop, Blibli, Zalora
Excel (advanced), Power BI, Google Sheets
ESS System, Python (basic)
Languages
Malay, English, Mandarin (Native/Bilingual)
Indonesian (Beginner)
Open to opportunities in digital and performance marketing roles.
