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Nthabi | Travel & Lifestyle Content
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Marketing & Influencer Specialist
Cape Town, Western Cape, South Africa
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Résumé
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Social Media MarketerImpact.Com- TDigital Content ManagerTrend FarmMar 2024 - Oct 2025 (1 year 8 months)• Started and grew an Influencer Marketing division for TrendFarm. Growing to hire on an additional person within the department.
KEY ACHIEVEMENTS:
• AYANA - Conceptualised and pitched a digital-first campaign centred on empowering women through fashion. Executed a lo-fi in-store makeover concept that generated strong organic engagement, with three videos reaching 81.3K, 243K, and 32.2K views on Instagram alone.
• LA LAB HERITAGE MONTH CAMPAIGN - an influencer campaign that delivered the brand’s highest sales in years, without any discounts or promotional offers, results driven through authentic, content-led storytelling.
• PEP CLOTHING - Spearheaded a denim influencer campaign that resulted in a 300% year-on-year increa - PSocial Media Content SpecialistPepkor SpecialityNov 2020 - Aug 2023 (2 years 10 months)• Oversaw monthly trend research and content planning across multiple retail brands.
• Managed influencer relationships, assisted with campaign strategy, and led photoshoot coordination.
• Created social media reports that reshaped how the marketing department measures and reports success.
KEY ACHIEVEMENTS:
• Drove TikTok growth for Refinery from 10.4k followers in April 2022 to more than double that by May 2023.
• Recognised with a certificate of excellence for impactful contributions to marketing.
• Contributed creative direction that reshaped in-store visual execution for Shoe City nationwide. - ILead Influencer & Account ManagerItsamood AgencySep 2020 - Feb 2024 (3 years 6 months)• Led influencer and content strategy for Cotton On, including planning brand experiences and curating influencer-led events.
• Managed the Flight Centre account, driving content planning, video briefing, and lo-fi content creation, resulting in consistent engagement growth.
• Managed celebrity influencer Kope “Tswyza” Makgae’s six-month content partnership with Pres Les, including monthly creative briefs, performance reporting, and content scheduling.
KEY ACHIEVEMENTS:
• Organised Cotton On’s high-performing brand trip to Mauritius—garnered the most competition entries and achieved content engagement 500% above benchmarks.
• Developed a tailored content strategy for Flight Centre that consistently increased engagem - KSocial Media Consultant (Freelance)Kprm MarketingJul 2020 - Sep 2022 (2 years 3 months)
- HSocial Media CoordinatorHyphen CreativesSep 2019 - Oct 2020 (1 year 2 months)• Managed online communities across 8 brand pages, engaging audiences and moderating conversations.
• Developed social strategies, wrote copy, and executed sponsored content campaigns through Facebook Ads Manager (R35k monthly budget).
• Reported monthly analytics and insights, delivering actionable content recommendations.
ADDITIONAL DUTIES:
• Created newsletters and long-form brand communications.
• Handled prize fulfilment and user management for social competitions. - HSocial Media InternHyphen CreativesMay 2019 - Aug 2019 (4 months)
Education
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- RBrand Management CertificateRed & YellowMay 2024
- RMarketing Strategy CertificateRed & YellowMar 2024
- Google Analytics AdvancedGoogleMay 2020
- GFundamentals of Digital MarketingGoogle Digital Skills GarageJan 2020
- FBusiness Incubator ProgrammeFuture Females Business SchoolJan 2020
- Google Analytics BeginnerGoogleJan 2020