Nora Luciana Aguirre Account Manager

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Business & Marketing Manager

Microclar Argentina S.A.

Jun 2017 - May 2021 (4 years)

Monitoring and reporting of sales and commercial indicators and results presentations. Content management: design of internal and external communication pieces, posts on social media, specially on LinkedIn. Design, targeting and track ing of mailing campaigns for national and foreign audiences (push and pull). Website development and maintenance, managing Google ads and LinkedIn campaigns, optimizing CPC, impressions metrics, an d the entire web presence. Reach out of sales opportunities, lead generation and work closely with each time throughout research and analysis, ideation, planning, execution and deployment. Team building activities for special dates (spring day, holidays, monthly after office). Commercial team assistance: budget auth

Project Manager

AIESEC en Argentina

Jan 2016 - Jun 2016 (6 months)

Dentro del Outgoing Global Community Development Programme (OGCDP) para jóvenes estudiantes, mis principales responsabilidades fueron las siguientes: Gestión de equipos de alto rendimiento basado en el LDM (Leadership Development Model). Análisis y selección de intercambistas, gestión en la búsqueda de oportunidades en el exterior para reali zar intercambios voluntarios alineados con los objetivos de desarrollo sostenible de la ONU, capacita ción y preparación previa a la experiencia, contacto con managers de la ONG seleccionada y de AIESEC en el exterior. Seguimiento de cada intercambista para asegurar el cumplimiento de los estándares de calidad de la experiencia.

Content Manager

AIESEC en Argentina

Dec 2015 - Jun 2016 (7 months)

Execution of digital content strategies in order to enhance the match conversion rate of online leads. Constant tracking of Online Marketing strategies (Google Adwords/Analytics). Website management. Deve lop and design of landing pages for national committee strategies. Creation of blog content to boost the programmes scope, showcasing internship and volunteer stories. Planning, design and execut ion of email marketing campaigns.

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Account Executive

CCR Latam

Dec 2015 - May 2017 (1 year 6 months)

Market research. Analysis of the competitive performance of brands portfolio in FMCG categories. Provide insights in customer's business through KPIs such as market share, distribution and product launches. Monitoring of customer preferences and new consumption trends for each category (FMCG). Product launches tracking and their impact on total sales and in the rest of category products (cannibalization effect). Oversee factors related to geographic location, pricing, differentiation attributes, consumer insights that influence on product results. Presentation of relevant data to clients.

Team Leader

AIESEC en Argentina

Jun 2015 - Dec 2015 (7 months)

Dentro del Outgoing Global Internship Programme (OGIP) para jóvenes profesionales, mis principales responsabilidades fueron las siguientes: Asignación de cartera de per les a los Customer Managers, seguimiento y control de la productividad y contribución a los objetivos planteados en el equipo. Gestión y contacto con clientes actuales y potenciales a través del sistema CRM. Análisis y selección de per les profesionales, entrevistas. Propuesta de intercambios profesionales que se ajusten al per l del intercambista y permitan su desarrollo en otro ambiente cultural. Seguimiento de postulantes y contacto con managers extranjeros para garantizar y monitorear el proce so de selección.

Senior Account Executive

Kantar

Jun 2021 - Current (5 years)

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Customer Service Representative

Santander Bank

Oct 2011 - May 2015 (3 years 8 months)

Customers financial guidance, personalized advise about suitable products and services, assistance with banking needs. Providing financial services (bank and saving accounts, credit cards, loans, investments) and insurance. Financial advice for both investments and financial leverage in companies and individuals. Campaign management through the CRM system, risk and profitability evaluation of each client in order to offer products according to their needs. Support in operational tasks, audits, alert management of the Financial Information Unit (UIF). Post sale service, advice on the use and payment of each product, credit requalification in order to obtain a higher limit. Advice on personal procedures such as the presentation of sworn and/o

Nora Luciana Aguirre

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