Noelia Capuñay Data architect associate manager at Accenture

Data architect associate manager

Accenture

May 2023 - Current (3 years)

- Led data migration (GA4) and transformational projects, collaborating with customers to design large-scale data processing systems, develop data measurement optimized for scaling, and troubleshoot potential platform challenges. - Served as the main referent on how to ingest, store, process, analyze, and explore/visualize data on the Google Cloud Platform. - Designed foundational infrastructure that supports and automates digital marketing initiatives, directly linking my work to marketing strategy, Meta Ads, and Google Ads by building systems for user tracking, online data collection, and UTM analysis, which are essential for enhancing campaign performance and ensuring accurate digital channel attribution.

Senior software engineer

Galicia Bank

May 2022 - Feb 2023 (10 months)

- Main referent of Adobe Analytics at Galicia Bank for the digital transformation of the new data architecture. Developing the new website and App mobile site of the bank with the new technology Adobe Cloud Platform. - Defining the strategy and development needed for data measurement and creating visualisation dashboards for main consumers as stakeholders, and other groups that consume data metrics. - Member of Martech team Data Architect, expert in Analytics, developer profile.

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Senior data analyst

Freelance (Self employed)

Jan 2022 - Apr 2023 (1 year 4 months)

As a Senior Data Analyst, I was responsible for analyzing complex datasets to drive strategic decision-making and improve business outcomes. I collaborated with cross-functional teams to develop data-driven insights and recommendations, ensuring alignment with organizational goals. Additionally, I adapted my measurement strategies for a client whose website was built on WordPress, utilizing specific plugins for data collection. My experience included debugging and implementing social media pixels directly within the WordPress platform, highlighting the relevance of this skill in enhancing project outcomes and ensuring accurate data tracking.

Sr digital marketing specialist

Globant

Apr 2021 - May 2022 (1 year 2 months)

- Leading data driven initiatives for the digital transformation of the Macro bank. Collaborating with other team members as Tech leader of the bank, Data governance members, and marketing analytics members. - Participate as Data arquitect proposing the new infrastructure for the bank in the new digital transformation with Google cloud platform. - 2022: Member of the Center of Expertise Analytics Macro Bank. Expert from COE Analytics proposing and guiding the team for the entire process and development. Member of the Marketing science Globant. Participating as a member to offer the new service of marketing and data science for the company.

Senior data analyst

Havas Group

Jan 2021 - Apr 2021 (4 months)

- Use consumer insights and digital technologies to help set data driven strategies for our global client portfolio that optimizes customer experience and conversion through digital channels. - Create and maintain web/ mobile insight solutions needed to integrate a data driven strategy with Tealium, Google Analytics and Tag Manager. - Create custom measurement plans based on client goals to measure digital performance creating and presenting reports. Audit, implementations, maintenance and review of pixels and tags to measure web page, events and custom dimensions. To analyze the customer journey. Identify opportunities to improve the digital experience and create dashboards with Data Studio that show the main KPIs of the business.

Senior business intelligence analyst

Aivo

Aug 2020 - Dec 2020 (5 months)

- Creating a detailed business analysis, recognizing business needs, outlining problems, opportunities and solutions for the business. - Planning, conducting and monitoring market research. - Developing and monitoring data metrics. ● Assist with the implementation and support of business information systems across multiple departments. ● Use data to help improve business metrics such as revenue generation (marketing and sales metrics) and customer satisfaction (customer success and product metrics). ● Propose the optimizations needed to improve the metrics ● Interpreting data and creating reports and visual presentations to main stakeholders (Marketing, Sales, Customer Success, Product, Finance and CEO) ● Helping Sales & Marketing Ops w

Senior business intelligence analyst

Ayi & Asociados

Jan 2020 - Aug 2020 (8 months)

client Naranja X bank

Analytics analyst sr

Ayi & Asociados

Jun 2019 - Dec 2019 (7 months)

-Cliente: Banco Naranja X, área de Innovación digital -Planificar, ejecutar, analizar y presentar resultados de investigaciones cualitativas y cuantitativas. -Generar insights sobre las necesidades de nuestros usuarios para hacer recomendaciones que impacten favorablemente en la experiencia de los usuarios y en el negocio. -Desarrollar estrategias de medición con Google Analytics y Google Tag Manager. Diseñar y desarrollar guías de medición , armado de dashboards automáticos de visualización de información que acompañe la toma de decisiones. -Estudiar el comportamiento de los usuarios, participar pro activamente en su segmentación, analizar las tendencias de mercado y administrar los canales de publicidad online. -Creación de audienci

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Especialista en marketing digital

Digital Agency

Nov 2017 - May 2019 (1 year 7 months)

Creación, seguimiento y optimización de campañas pautadas en plataformas Google Ads y redes sociales Facebook Ads, Instagram Ads. Creación de conversiones y códigos de pixeles. Planificación y armado de propuestas para cuentas. Participación en reuniones con clientes. Trabajo en equipo con diseñadores y social media. Planificación y realización de mejoras en sitios web y tiendas online de cuentas asignadas. Trabajo en conjunto con el programador web. Medición de resultados y creación de informes. Google Analytics.

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Administrativa

Villa Gottau; centro de salud

Jan 2016 - Jun 2018 (2 years 6 months)

Administrar el personal a cargo diariamente. Facturación y manejo de caja chica. Recepción y atendimiento personal de pacientes y familiares. Resolución de problemas del personal como asi tambien de profesional de la salud. Contabilidad del sector de impuestos y gastos.

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Meta quality control analyst proyecto google maps

Mejia srl para proyecto Google Maps

Dec 2014 - Dec 2015 (1 year 1 month)

Capacitar a los Agentes de Campo para llevar a cabo el proyecto de Google Maps 2015. Capacitar a los supervisores de control de calidad. Como así también controlar el trabajo de los mismos, tanto para los supervisores como los agentes de campo. Planear estrategias para el desarrollo del proyecto de manera constante con el Project Manager. Identificar y solucionar problemas. Planificar sistemas de incentivos. Trabajar con aplicativos de software diseñados por Google para el proyecto. Aprenderlos de forma rápida y aplicarlos para el desempeño del proyecto. Participación en toma de decisiones , reclutamiento y coordinación del proyecto. Contrato por Proyecto.

Noelia Capuñay

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