Noah Babiarz

Founder

MAGENTA

Jan 2025 - Current (1 year 7 months)

Founded independent consultancy to maintain technical fluency and provide digital solutions for artisan clients. • Built and launched websites enabling ~12 artisan clients to showcase work to contractors and hiring agents, helping expand their visibility and customer base. • Delivered hands-on UX and web development, strengthening market presence for clients with limited prior digital exposure.

Senior User Experience Designer

PNC Bank

Jan 2022 - Jan 2023 (1 year 1 month)

Recruited as a UX Designer, quickly advancing to lead a three-person design/research team supporting digital banking products. Designed intuitive, accessible UX solutions for diverse audiences while mentoring peers on design best practices and improving overall team output. Conducted human-centered research, including user interviews, usability testing, and quantitative analysis, to generate insights that informed product development. Developed end-to-end design strategies by integrating visual, interaction, and service design principles, producing user journeys, wireframes, and prototypes to align stakeholders. • Established bank's first UX Research program, building processes for scheduling, user testing, and cross-departmental engagemen

Human-Centered Interaction Designer (UX/CX)

First Horizon Bank

Jan 2020 - Jan 2022 (2 years 1 month)

Recruited directly by the incoming Chief Marketing Officer to help establish bank's first dedicated Customer Experience function. Advocated for human-centered design principles in a traditionally sales-driven environment, requiring clear communication of CX value and measurable impact to secure budget and organizational buy-in. • Led full redesign of enterprise scheduling across 70+ products and 500+ locations, including secure document signing, video appointments, and GPS-enabled branch check-ins, improving appointment completion and customer satisfaction. • Negotiated licensing partnership with Coconut Software, securing ~$5M in savings while contributing UX expertise to enhance their platform. • Streamlined back-office loan workflows,

User Interaction Developer

First Horizon Bank

Jan 2014 - Jan 2020 (6 years 1 month)

Reporting to the Creative Manager, responsible for supporting the business through a series of mergers and acquisitions with a focus on updating the brand's website and online presence, developing and implementing mobile-responsive landing pages, and contributing to an enterprise-wide legacy CMS transformation. • Implemented Sitecore in partnership with an external agency, earning platform certification and developing JavaScript templates aligned with the enterprise CSS framework to support scalable design. • Consolidated 1,300+ web pages down to 400 during a major rebrand (later stabilizing at ~800), completing seven-month effort as the sole web design developer and coordinating approvals across 60+ banking stakeholders. • Delivered ent

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Senior Art Director & Technical Lead

GOOD ADVERTISING

Jan 2012 - Jan 2014 (2 years 1 month)

Led a small creative team in executing integrated web, print, and digital campaigns for clients, including Accenture and CPS Agriculture. Designed and developed microsites and landing pages for B2B pitches targeting high-profile brands such as the NFL and Coca-Cola. • Expanded CPS Agriculture account from a single advertisement to managing trade shows, multi-million-dollar photo shoots, and a full redesign of all Southern region marketing materials. • Built a trusted advisor relationship with CPS Agriculture, earning client confidence to lead all major marketing initiatives beyond the initial project scope.

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