Senior Copywriter
Vyond
Nov 2022 - Aug 2023 (10 months)
Key Results:
Revamped email and content strategy, increasing engagement by 15% and conversions by 10%, directly contributing to revenue growth through optimized messaging and targeting.
Led copywriting initiatives for multi-channel campaigns, including paid advertising, video scripts, and web properties, strengthening brand presence and market positioning.
Orchestrated messaging alignment across product, growth, and content teams, ensuring cohesive brand voice and customer experience throughout the buyer journey.
Execution & Collaboration:
Crafted conversion-focused copy for diverse formats, including advertisements, product pages, email campaigns, and marketing collateral.
Established content standards and guidelines that were adopted acro