Growth & Social Media Specialist (Contract)
Zyra
Oct 2025 - Current (10 months)
• Ran content marketing across LinkedIn, Instagram, and Beehiiv, publishing a 4-part SEO blog series, email newsletters, and weekly campaign copy in the founder's voice.
• Designed the brand system and the company's Instagram, LinkedIn, and Meta presence from scratch, with 6 Figma templates, branded merchandise, and agency creative direction.
• Produced a 16-slide investor pitch deck and sales deck backed by sourced market data, plus competitive intelligence to sharpen positioning.
• Launched cold outreach across 6 markets with A/B-tested playbooks, a lead tracking system, and a 55+ site backlink strategy for organic growth.