Nikki Massaker

MarTech Product Manager

Carrier

Jul 2025 - Apr 2026 (10 months)

Leading the development and delivery of Carrier's global new CMS re-platforming initiative on Adobe Experience Manager as a Cloud Service (AEMaaCS) to advance digital transformation, improve internal content operations, and elevate the end-to-end customer experience across all digital channels. • Own project-level production planning, estimating, and delivery, ensuring all work is scoped, resourced, and routed consistently from intake through execution. • Lead and mentor multiple Product Owners and digital production partners, strengthening production rigor and stakeholder alignment across portfolios supporting dozens of concurrent initiatives. • Partner closely with senior digital and portfolio leadership on intake quality, prioritization,

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Program Manager - Digital & Technology Platforms

SEMINOLE HARD ROCK SUPPORT SERVICES (SHRSS)

May 2024 - Feb 2025 (10 months)

Championed the consolidation and migration of several platforms and the migration of 100+ website domains to the Adobe AEM, DAM & eCommerce headless platform to support a unified enterprise omnichannel strategy for Seminole Hard Rock Hotel & Casino. • Collaborated with business sponsors, product owners, and executive leadership to direct upwards of 40 multidisciplinary international technical teams, both internal and external, to create scalable, customer-focused experiences while adhering to industry and regulatory best practices. • Delivered a 30% increase in team efficiency by implementing agile best practices, providing performance coaching, streamlining project management, and transparency through status reporting. • Managed a $4M CapE

Senior Digital Project Manager (Digital Transformation)

Johnson & Johnson

May 2023 - May 2024 (1 year 1 month)

Led the global rebrand and relaunch of the Johnson & Johnson Corporate Website across eight international markets, increasing digital engagement by 30% and establishing a scalable, component-based content architecture. • Served as Product Lead for enterprise CMS modernization, defining the capability vision, roadmap, and prioritization logic for a proprietary-based content infrastructure supporting global marketing, medical, and corporate communications. • Built and governed metadata, taxonomy, and content reuse frameworks that improved content velocity, reduced duplication, and strengthened compliance across regions and business units. • Partnered with Medical, Legal, Regulatory, and IT to streamline MLR-aligned workflows, improving approv

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Digital Project & Content Manager

PALL CORPORATION (LIFE SCIENCES)

Sep 2021 - May 2023 (1 year 9 months)

Managed omnichannel content operations for Pall Life Sciences' pharmaceutical and biopharma portfolio, supporting HCP-focused campaigns and regulated product communications across global markets, contributing to a 10% increase in top-of-funnel impact, supporting $300M+ pipeline influence, resulting in recognition with the Pall Life Sciences President's Award. • Oversaw DAM/CMS governance, metadata standards, and content lifecycle workflows to ensure compliant, efficient, and scalable content delivery in a highly regulated environment. • Partnered with Medical and Regulatory teams to optimize MLR workflows, strengthen content traceability, and reduce rework through improved taxonomy, versioning, and approval processes. • Enabled content reus

Technical Project Manager

Millicom (Tigo)

Nov 2020 - Sep 2021 (11 months)

Collaborated with five subject matter experts to redesign and streamline SharePoint Online, resulting in an integrated asset framework and automated workflows spanning multiple applications. This initiative increased productivity by 80% and provided a centralized source of information. • Acted as a product manager for cloud-based internal platforms, defining requirements, improving workflows, and delivering automation across SharePoint Online and integrated applications.

Technical Project Manager

Truist

Apr 2020 - Nov 2020 (8 months)

Oversaw the post-merger integration of SunTrust and BB&T banks as a TPM, developing and standardizing policies, SOPs, guidelines, and charters to ensure seamless operational alignment and consistent service quality. • Developed and standardized policies, SOPs, guidelines, and charters to ensure seamless operational alignment and consistent service quality. • Collaborated with cross-functional teams to ensure all planning, forecasting, and reporting activities aligned with the strategic goals of the merger. • Supported large-scale post-merger integration across enterprise systems, defining governance frameworks, aligning cross-functional teams, and ensuring operational consistency. These responsibilities were informed by and mirrored pattern

Technical Project Manager

Carrier

Sep 2019 - Apr 2020 (8 months)

Supported the successful separation of Carrier from UTC, enabling the strategic spin-off into three independent businesses. • Directed the phased design and rollout of ServiceNow Self-Service Portal, improving employee access to IT knowledge and issue resolution through enhanced content governance and taxonomy. • Collaborated with SAP FICO and Ariba teams to automate key workflows, boosting operational efficiency and process accuracy. • Leveraged SAP FICO to streamline financial accounting and controlling processes, enhancing real-time visibility into company financials and supporting accurate reporting, budgeting, and compliance activities. • Implemented and optimized SAP Ariba for procurement and supply chain operations, automating sourci

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PMO Associate Manager

MERCEDES-BENZ CORPORATION

Jul 2018 - Sep 2019 (1 year 3 months)

Supervised 7 ongoing projects under a newly established governance process for NAFTA IT Planning, improving risk mitigation by 60% through streamlined PPM/PMO frameworks and agile methodologies. • Developed a governance framework for 10 projects, increasing process efficiency and ensuring 100% alignment with strategic organizational goals. • Trained teams on agile best practices, boosting methodology adherence by 35% and enhancing project management consistency. • Resolved critical procurement system issues, contributing to a 20% increase in operational efficiency. • Managed monthly review and approval of invoices and purchase orders, ensuring compliance and process integrity.

Technical Project Manager

Cox Communications

Apr 2018 - Jul 2018 (4 months)

Aligned 5 SMEs to plan and execute SharePoint Online developments, strengthening collaboration and improving information flow by 40%. • Educated teams on leveraging SharePoint as a single source of truth, enhancing data accuracy and accessibility. • Recognized and recorded ten areas where security compliance was lacking, resulting in enhanced access control policies. • Developed and implemented a governance framework to support ongoing SharePoint initiatives and risk mitigation.

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Operations Manager

TECHNOLOGY ASSOCIATION OF GEORGIA (TAG)

Dec 2017 - Apr 2018 (5 months)

Implemented project management methodologies that consistently enhanced operational workflows by 25%. • Created and distributed essential communications for 100 stakeholders and the Board of Directors, aligning messages for both internal and external audiences. • Managed financial goals for organizational projects, ensuring budget adherence and efficiency.

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Web Manager & Developer

SAGE Group

Apr 2017 - Jul 2017 (4 months)

Successfully re-launched the North American website under tight constraints, improving online presence on Sitecore that involved development, deployment, and administration of a ground-up rebuild of the company's consumer-facing (external) website: QA (quality assurance) and review of completed website pages to confirm branding, design, and functionality requirements. I effectively served as a product manager for the North American website relaunch, owning the end-to-end delivery of a ground-up rebuild on Sitecore. This role involved translating branding, UX, and functional requirements into a high-quality digital experience, demonstrating a strong understanding of product lifecycle management within a web development context.

SharePoint Content Manager & Developer

Newell Brands

Feb 2016 - Mar 2017 (1 year 2 months)

Led migration of global employee portal from SharePoint 2010 to 2013 CMS across multiple languages. • Designed 12+ web prototypes, enhancing user experience for diverse departments. • Integrated IPAAS/APIs with third-party systems (e.g., ADP), ensuring secure data flow. • Boosted user engagement by 30% through performance analysis and optimizations. • Trained 10+ content authors through in-person and video sessions; developed governance manuals and tutorials. • Work together with ServiceNow engineers to launch a Self-Service Portal with ServiceNow, enabling employee issue resolution and feedback. • Effectively served as a product manager for the global employee portal, leading the full migration from SharePoint 2010 to 2013, defining UX and

Digital Content Manager

AT&T

Aug 2015 - Feb 2016 (7 months)

Enhanced CRM and MAP marketing initiatives through web, mobile, Salesforce, and Marketo (campaigns) by developing 10 new projects, boosting engagement efforts. • Applied design principles to websites, improving user experience and content efficacy. • Created 5 performance analysis reports, driving decision-making for an online analytics platform.

Communications Project & Web Specialist

The Coca-Cola Company

Apr 2000 - Mar 2015 (15 years)

Contributed to the redesign and rebrand of the Coca-Cola Journey global website on Adobe AEM CQ5, increasing brand awareness by 35%. • Developed and delivered training for 12+ AEM authors and SMEs, boosting platform adoption and reducing reliance on external resources, saving costs. • Simplified 15 complex technology concepts for business stakeholders, improving cross-functional understanding. • Built a SharePoint site for 100+ employees to facilitate knowledge sharing and support consistent brand messaging worldwide. • Oversaw both OpEx and CapEx budgets of over $2M for multiple communications initiatives, ensuring optimal allocation and tracking of expenditures to align with strategic objectives. • Improved forecasting accuracy by 5% thro

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