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Nikhil Kashid
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SEO & AEO Manager
Pune, Maharashtra, India
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SEO Manager / Inbound Marketing SpecialistSingleStoreJul 2023 - Jan 2025 (1 year 7 months)Led end-to-end SEO, AEO, and GEO strategy, aligned with revenue, product marketing, and demand generation goals. Owned AI search strategy, improving brand discoverability across generative AI platforms including ChatGPT, Perplexity, Google AI Overviews, Gemini, and Bing Copilot. Designed and tested AEO-friendly content structures, including passage-level optimization, entity-based content, and conversational search formats. Implemented schema markup and structured data, strengthening AI retrieval, citations, and brand sentiment in AI-generated answers. Performed log file analysis, crawl diagnostics, robots directives, and indexation fixes to support AI and traditional search visibility. Successfully recovered from Google's March 2024 Core U- SEO ManagerCybage SoftwareDec 2018 - Jun 2023 (4 years 7 months)Managed SEO & SEM campaigns for global SaaS and eCommerce clients, delivering consistent improvements in visibility, traffic, and conversions. Delivered 137% YoY organic traffic growth, generating 10-12 paying customers through semantic SEO, entity optimization, and AI-first visibility experiments. Built SEO playbooks with schema, conversational optimization, and structured data deployment. Conducted comprehensive SEO audits (technical, content, internal linking, backlink profile) to identify and resolve issues impacting crawlability, indexation, and performance. Led backlink gap analysis, outreach campaigns, digital PR initiatives, and toxic link cleanups to strengthen domain authority. Successfully increased domain authority from 13 to 20
- MSEO SpecialistMobisoft InfotechJul 2017 - Jun 2018 (1 year)Executed SEO for US-based service businesses, including HVAC service companies. Improved local SEO rankings for HVAC clients by optimizing service pages, metadata, schema & GMB. Built briefs, optimized content, and improved Featured Snippet and local-intent visibility. Strengthened internal linking and structured data for higher relevance in US service-area searches. Used Screaming Frog, Ahrefs, SEMrush, and GA for audits and performance tracking.
- CDigital Marketing AssociateCenturysoft Pvt LtdJul 2016 - Jun 2017 (1 year)Conducted site audits and technical SEO using Screaming Frog, Ahrefs, SEMrush. Managed metadata & keyword targeting for international hubs. Performed CRO projects with A/B testing and Microsoft Clarity.
- BSEO AnalystBuzzle Software SolutionsAug 2014 - Feb 2016 (1 year 7 months)Performed technical SEO audits, crawl fixes, and internal linking improvements. Executed keyword targeting and backlink strategies to enhance visibility. Used GA & SEMrush for performance tracking and reporting.